Vignesh L Email and Phone Number
A passionate business professional with close to 6 years of experience in agro commodity category management, sourcing strategy and sales verticals. Led several teams under the roles as Category Head at ninjacart (a Walmart funded agritech company) and as Director of Sales, procurement & operations for South India with Agri10X. In these roles, I have led non revenue generating categories into profitable ones by achieving a growth of >3X and a 400% growth in the Gross Margin. My academic background in Agribusiness management also augmented the direct farmer sourcing, liasoning & strategy building responsibilities in my previous roles - giving me exposure to end to end supply chain of perishable and non-perishable commodities.
Ninjacart
View- Website:
- ninjacart.in
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Associate DirectorNinjacart Jan 2023 - PresentBengaluru, Karnataka, India
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Regional HeadIni Farms Apr 2022 - Dec 2022 -
DirectorAgri10X Apr 2021 - Mar 2022Bengaluru, Karnataka, India- Managed Sales, Sourcing & operations of south India by developing the business from scratch to 5 Cr revenue/ month - Lead a team of 40 Regional and State-wise staff in onboarding 20,000+ small and marginal farmers and 1000+ traders on the Ecommerce platform to provide better market linkage opportunities to farmers- Developed sourcing channel for Exports in fresh category for UAE -
Senior Manager - StrategyNinjacart Sep 2020 - Apr 2021Bengaluru, Karnataka, India- Led the launch of Mini Markets business unit, impacting the unorganized pushcart, street shop & group of vegetable vendors operating out of a single point - Driven strategic initiatives in Category, Quality and Sourcing and ensured profitability of the model with various cost reduction and supply chain optimization- Scaled the mini market business to generate a revenue of 30 Lakhs INR/Day, with a margin increase of 300%
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National Category Head - Satellite CitiesNinjacart Apr 2020 - Sep 2020- Designed and executed on-ground feasibility survey to analyze sourcing, logistics, delivery and demand availability for the launch of 64 tier 2 and 3 cities. Successfully scaled the volume to 180 MT/Day with a Gross Margin increase of 500%- Implemented strategic sourcing model which helped the local farmers to liquidate their produce at better price and less hassle- Handled organized B2B agri-retail clients, providing a business of 30 Lakhs/Day
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National Category Head - NptNinjacart Nov 2018 - Sep 2020- Developed direct farmer collection center model for 10000+ farmers in rural Maharashtra for providing better realization for their produce - Consistently achieved more than the targeted Gross margin which impacted the organization’s PnL by 25%- Maintained the country level fulfilment at 95% - Managed end-to-end project management and delivery - including PnL, Pricing, Quality, Demand forecasting, inventory and Dispatch planning
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Category ManagerNinjacart Feb 2018 - Oct 2018Bengaluru Area, India- Successfully replicated the Non-Perishable category pricing model success story in PAN India operations- Predicted the market conditions through primary and secondary research and analysis - hedged on 100 MT of potato with a profitability of 800% - Increased the depth of non-perishable category from 30% to 50% with a Gross Margin impact of 250%
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Project ManagerEm3 Agriservices Pvt. Ltd. Apr 2017 - Feb 2018New Delhi Area, India- Accountable for new process & implementation and project deliverables- Relationship building and liasoning with Government, Bank officials for subsidy and loan disbursement- Franchise acquisition - Approver of selecting and appointing new franchises for the project - Coordinate with cross functional teams to meet the project deliverables & provide reports to PMO & CEO -
Research FellowGovernment Of Andaman & Nicobar Islands Oct 2016 - Nov 2016Port Blair Area, India• Study of Agri. Business situation and various schemes in A&N Islands• Establishing supply chain strategies and improving agriculture marketing in the Islands
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Summer InternTafe - Tractors And Farm Equipment Limited Apr 2016 - May 2016Chennai Area, IndiaUnderstanding the expectations and buying attributes of customersStudying the customer perception of Massey Ferguson and other competitor tractor brands -
Territory ManagerV.S.T.Tillers Tractors Ltd Jul 2014 - May 2015Bengaluru- Designed and implement customer farmer/customer market research on improving the product requirements in Karnataka region- Handled Sales, Service and marketing activities of West Tamil Nadu territory- Responsible for carrying out Marketing activities, Dealer development and Salesman training
Vignesh L Skills
Vignesh L Education Details
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National Institute Of Agricultural Extension Management (Manage)Agricultural Business And Management -
Agricultural Engineering
Frequently Asked Questions about Vignesh L
What company does Vignesh L work for?
Vignesh L works for Ninjacart
What is Vignesh L's role at the current company?
Vignesh L's current role is Lending | Category Management| P&L|Sourcing| Supply Chain Management| MANAGE (ABM)|.
What schools did Vignesh L attend?
Vignesh L attended National Institute Of Agricultural Extension Management (Manage), Tamil Nadu Agricultural University.
What skills is Vignesh L known for?
Vignesh L has skills like Business Planning, Microsoft Office, Management, Project Management, Business Development, Microsoft Excel, Market Research, Marketing, Supply Chain Management, Farm Equipment, Team Management, Agricultural Engineering.
Who are Vignesh L's colleagues?
Vignesh L's colleagues are Fayaz Shaikh, Abhimanyu Bharatvasi, K Sadiq Ali, Kiran V, Parthiban Parthi, Puneeth Kumar, Vivek Nhattuvetty.
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