Driving MOM growth from Market place and ensuring positive bottom line. Analyze market trend and suggest new product strategy with right price target.

 Responsible for end-to-end Business Development on Ecommerce Platforms (i.e Amazon, Flipkart, SwiggyInstamart, Blinkit, Jiomart, Cred, Zepto, Bigbasket, Meesho) Syncing digital marketing activities with the USP of product and customers’ need to further strengthen sales on all Digital Platforms. Designing and executing online specific promotions and offers, including on-site properties, remarketing activities, specific targeting and sampling. Using tools as Feedback Whiz, Seller Board & Amazon Pi to understand online workingand make strategies that are effective in driving sales. Do consumer profiling & define the target audience on digital – draw consumer insights & map digital touch points. Working to improve all aspects of site performance including conversion rates, usability, on-site search & page speed. Fulfilment of Business goals (Reach, Awareness, Revenue, Retention, etc.) Conceptualize & manage all online marketing channels & initiatives to match business objectives and analyse data and measure results in conjunction with the marketing team to ensure targets. Additionally responsible for creating and maintaining rich content for products on the eCommerce platforms with the aim of emulating the brand environment on the site as well as enabling better and more informed decision-making for the buyers. Annual budgeting & forecasting for procurement plans based on the sales calendar and buying period for the category on different Ecommerce Platforms. Negotiating margin and TOT with different business partners.

 Driving end-to-end Business on Ecommerce Platforms (i.e Amazon, Flipkart, Nykaa, Bigbasket, Blinkit, Netmeds, Pharmeasy, Tata1MG, Myntra, Meesho). Basic Hygiene correction across the Ecommerce Platform. Handle margin negotiations, MOU closure, revenue planning & collections of E-commerce business of the brand. To create engagement in digital marketing plans to ensure maximum brand visibility across online platforms. Co-ordinate with various Market Places portals/websites for catalogues and ensure individual and bulk listings with product data/ specifications/ Images/ Pricing/ Discount at marketplaces and portals.

 Responsible for Top Line and Bottom Line target achievement and manage Key Categories that include IT, Mobile Accessories, Home and Kitchen. Developing and maximizing the growth of the category through Strategic Sourcing of Brands/Vendors, Efficient Planning and Right Merchandise Mix & Sales Promotion. Managing Key Accounts/Importers/Brands/Distributors for negotiations and product assortment. Visited China with key suppliers for category & product range development. Interact &coordinate with the team across verticals including the logistic team, marketing team & other support functions to provide seamless vendor &customer experience. Develop private label brands in association with manufacturers and distributors to get a competitive and exclusive edge. Regular market visits and have travelled across India to meet Key Vendors such as Manufacturers, Distributors, stockists& importers to gain category insights and understand the strategy of other eCommerce players. Periodic review of vendors (Clients), Products & their performance (RTO & Dispatch). Identifying buyer needs using various MIS, checking on the offline trend in the industry, and doing buyer surveys, market trends and competition data.  To monitor slow-moving and non-moving products and evaluate and execute liquidation plans. Increase category ASP and thereby improve profitability.

 Generating revenues from ad campaigns for various categories. Handling ad sales for the magazine’s Gadget & Gizmos, India Today English and Money Today. Get sponsorship for the various events conducted under the banner of the “India Today Group”. Interacting and maintaining a healthy relationship with Ad Agencies to get regular business and achieve targets. Understanding client needs and providing him with the best possible innovative solution to communicate through advertising.

 Corporate Sales, Client Servicing, Branding and space marketing mainly for upcoming brands like Your CV, Global Jobs, TOI Walk-in & Times Ascent. Identifying prospective clients & getting business. Was responsible for achieving targets from the allocated area (Achieved target of 20 Lacs). Aggressively seek out new business opportunities while maintaining the growth of existing accounts.