World Book Inc. is a leading Chicago based publisher, providing reliable reference and learning materials for children and adults in print and digital media.Appointed to start a regional subsidiary for World Book Inc. I have been responsible for:• Setup of World Book India Private Limited:- Formation of full service regional Sales operations to operate in South East Asia.- Formation and Implementation of a regional sales and Marketing plan for the start up operation- New Regional product development.- Strategic alliances and partnerships.Achievements:- Successfully set up World Book India Pvt. Limited, the first regional subsidiary operations of World Book Inc.- Profitability in the first year of operations.- Product Development: 10 New DVD ROMs developed and released.- Successfully initiated Third party content partnership.- Setup new regional distribution partnerships in India, Sri Lanka, and Bahrain.

Leading a team of Product Managers and reporting into Managing Director, I was responsible for: (1) Business Management &Product Strategy:- Cost Centre Head for New Media Division –This includes dissemination of content on Electronic, Online, Mobile and emerging platforms in both Consumer& Institutional Channels. - Product and Distribution expansion in SE Asia& GCC- Product Development: Part of the Global committee for development of Electronic products for Local & Global Markets.- Driving the Consumer Promotions, Media & PR activities.- Business expansion to new emerging platforms. (2) Content and Brand Licensing:- Identifying Databases &Media resources for Syndication.- Driving Strategic alliances with relevant partners for Brand &Content Syndication Achievements: (1) Successfully grown the Encyclopaedia Britannica Brand:- Successfully launching Britannica Online services in India.- Built Brand visibility across medium through successful PR Campaign(2) Leading Britannica’s Foray into New Platforms &Strategic Alliances- Leading Britannica Forays in VAS (Mobile) content, e-books, preloads, DTH Platforms.- Launched Active Learning (Powered by Encyclopaedia Britannica) on TATA SKY.- Tie Up with all major Telecom Providers to launch Britannica Daily Content on National Mobile networks.- Tie Up with TATAINDICOM, AIRTEL, and RELIANCE (3) Identified & successfully developed Strategic Distribution Partnerships.- OEM &Promotional Sales Channels-This currently contributes over 70% of overall sales. Tie ups with over 50 Consumer brands.- Successfully Built alliances with OEM, Pharmaceutical, FMCG, Service providers - Online: Tie Ups with UGC Infonet’s –Information &Library network consortium- Distribution Expansion with Partnerships in, Thailand, Pakistan, Sri Lanka, UAE (GCC Countries).- Developed Direct to Home, E-Shopping through tie-ups with India Today Group, CNBC-TV-18 networks, Impulse Marketing.

J.L. Morison India Limited was a leading Marketing& Distribution company for Healthcare& Beauty care (FMCG) Brands such as Nivea, Emoform, Wisdom, Morrisons and Wella .The portfolio included over 80 SKUs in the Indian Market.Reporting to Marketing Manager (1) Product Management:- Brand Management for Nivea for Men’s Range- Co-ordination with Creative, Media agencies, PR Agencies for marketing campaigns.- Implementing National Sales Promotion programs- Consumer &Trade Schemes - Competitor analysis, Market Research& feedback for Sales Planning.(2) Sales:- Planning Local Marketing Activities.- Organising Dealer &Sales Conferences.- Sales Depot (C&F) Management.- Achievements:1. Achieved a 20% increase in distribution coverage and 25% sales growth in my first tenure as Management Trainee.2. Launched Nivea for Men’s Range & Wella nationally.3. Successful Media &PR campaign for the New Releases.4. Introduced Saloon Promotions, resulting in extremely positive rub-off on the Beauty care product sales.5. Received the Branch award for the best point of purchase display for consumer sales promotion activity of Nivea and Emoform.