Vikram Lal Email & Phone Number

Kampala, Ug

Kampala, Central Region, Uganda

KEY RESPONSIBILITIES:a) Spearheaded the re-positioning and launch of Lyca Mobile in Uganda, driving strategic business plans and cross-departmental KPI performance.b) Developed short-term and long-term business models, securing management approvals for investments in Uganda and future expansions.c) Led the strategic planning of Lyca Money, offering competitive features to rival established market players.d) Created innovative product bundles and pricing strategies to enhance profitability while maintaining a customer price advantage.e) Partnered with external consulting agency for a market potential study, shaping the network expansion plan and a long-term business strategy for Uganda market.f) Drove subscriber and revenue growth by optimizing investments and expanding operations to over 10 upcountry locations.g) Managed high-visibility national and international sponsorships, including the Uganda Cricket Association, the International Telecommunication Union Global Symposium for Regulators 2024, and the Uganda Film Festival 2024.h) Established scalable processes and marketing strategies focused on customer acquisition, brand visibility, and digital engagement.i) Built and managed cross-functional teams, aligning talent with the company’s strategic vision for mobility and mobile money.

Mumbai Area, India

KEY RESPONSIBILITIES:1. 5G Customer Lifecycle & Value Managementa) Envisage and Design 5G Customer Lifecycle Journey for Prepaid & Postpaidb) E2E Plan of 5G Customer Journey Communication across CleverTap, mAdme, RCS, WhatsApp, email, SMSc) Launch Rich Communication Services (RCS) as a business modeld) Incorporate Omni Channel experience and Campaign Management (MyOffer) for in-life cross-sell/ up-sell.e) Study global use cases for 5G in key markets (early launch) like US, South Korea, Singapore.2. Brand & Marketing Communication (4G/ 5G): ATL, BTL, PR, Events, Trade & Employee Engagementa) Maximize ITP and TOMA through effective brand management. b) Media planning, selection & buying: Drive short-term & long-term impact media. • Innovations in line with overall brand campaign to drive business.• ROI ownership of each initiative & media while creating dominant visibilityc) Events:• Participation in over 50 large format events, conferences & symposium every year.• Planning and effective execution of high-impact events like Jio IPL Series (2016, 2017, 2018, 2019), Filmfare Awards (2017, 2018), Justin Bieber World Concert (2017), Chain Smokers Concert (2017), Magnetic Maharashtra (2017), Make In India (2016). d) Our PR team is responsible to build and maintain good media relations. e) Experiential marketing initiatives. f) Effective Trade & Employees engagement.3. Drive Revenue Monetization across all Programs & Channels for Jio4G revenue market leadership (Programs Driven - Jio Digital Life, Jio Phone, Jio Prime program, JioFi, LYF, JioFiber & e-Comm.-JioMart)4. Responsible for Acquisition Drive ensuring quality of acquisition across channels & spread across micro markets.ACCOMPLISHMENTS:• Market Leader in Mumbai with over 13.6Mn customers in just 3.5 years of operations.• Revenue Market Share of 16.5% within first year of commercial operation. • Core Team for e-Commerce Business (New Commerce) Modelling & Pilot (Kirana Segment) for launch.

Jaipur Area, India

RESPONSIBILITIES:• Driving strategy as per brand roadmap.• Revenue enhancement through new products & segmented offers.• Ensuring consistent customer experience across all touch points.• Media Planning & budget management.• Event sponsorship in line with Brand Strategy.• People management, to lead & develop.ACCOMPLISHMENTS:• Event Participation: Leveraged brand promotion through Jaipur Literature Festival 2015, as Digital Partner. Rajasthan’s • Unpaid Media: Created & executed 1.25 Lac sq.ft. of unique long-term inventory of Unpaid Media at key locations across the state.• Launch of first 100% Wi-Fi town at Bhadra, Rajasthan, providing 5 Mbps speed.

Indore Area, India

Revenue : ~ INR 2,500 Mn | Subscriber : 17.0 Mn | Team Size : 08RESPONSIBILITIES:• Strengthening Revenue & Customer Market Share• Ensuring overall brand strategy.• Product Strategy to create brand differentiation through offers.• Mass Marketing Strategy & Innovation on the ground (trade marketing).• People Development & Management.ACCOMPLISHMENT:1. Revenue Market Share growth from 27.8% in Q3’09 to 37.7% in Q2’15. RMS Lead of 11.4% over closest competition. (from -1.3% in Q3’09)2. Championed cross-functional team working on projects leading to enhanced business.• Revenue Build-up Project- Q2 = Q1: Matching lean period revenues with high season. The project was declared winner of coveted ‘Idea Mastermind Award’ for best business growth project across Idea Cellular Ltd, FY'12.• VLR Stabilization Program: Studying the sudden upsurge and downslide of subscribers in certain business pockets of MP&CG State.• Recharge Availability in Monsoon: Driving recharge coupon availability in rural areas which get inundated during rains.• Marketing Material Delivery Process: Defining a robust process, with feedback mechanism, for delivery of Marketing POSM across 4,500 distributor points of MP&CG state. More than 50% of these were in very rural areas, not serviced by any Courier.AWARDS, RECOGNITION, PERSONAL DEVELOPMENT:- Winner of coveted ‘Mastermind Award’ for best annual project across Idea Cellular Ltd, FY'12.- ‘General Management Programme’ from Indian Institute of Management, Lucknow, India. (Jul’13 – Jun’14)

Noida Area, India

Store Count : 600 plus | Revenue (Gross Margins) : ~ INR 40 MnRESPONSIBILITIES:• Driving profitable growth – Gross & Net Margin• Liaison with telecom operators for additional revenue generation.• Develop & build in-store space selling in all premium category stores.ACCOMPLISHMENT:• 25% contribution to overall profit margins through Airtime Business. (₹40 Mn)• One lac activation's in a single month (June 2009)• Recharge Tertiary of ₹ 23.7 Mn in a month (May 2009)• In-Shop Branding Space rental @ ₹ 3.7 Mn per month.Recognized by CEO for outstanding performance in contribution towards overall gross & net margins.

Chandigarh Area, India

As Manager – Long Distance Calling (NLD & ILD) : Enhance market share in long distance calling revenue.As Manager – Fixed Wireless Business (FWP & PCO) : Launch and develop market in Fixed Wireless business. NEW PRODUCT DEVELOPMENT & GO-TO-MARKET STRATEGY FOR FIXED WIRELESS BUSINESS & LONG DISTANCE USAGE & REVENUE ENHANCEMENT.Planned overall launch of Fixed Wireless Phones & Public Call Office services. ACCOMPLISHMENT: Record growth of 46% in Long Distance Calling Revenue in FY’08.

Lucknow & Meerut, India

Career Path:Apr’06 - Jul’06 Postpaid Sales Head- Meerut Cluster (UP- West) Apr’04 - Apr’06 Postpaid Sales Head- Lucknow Cluster (UP Circle)Oct’02 - Apr’04 Postpaid CIOU Manager- Lucknow Cluster (UP Circle)RESPONSIBILITIES: Channel Planning & development, New town launch and set-up, Driving sales and customer service through Zonal Sales Managers.ACCOMPLISHMENTS:• Achieved Highest monthly gross addition number in the circle in Q2’05 & Q4’06.• Rewarded foreign tours for qualifying SEP-2, SEP-3, SEP-4 & SEP-5.• Best Zone Award for Sales & Collection in Q3’04, Q4’04.• Timely & successful upgrading of channel from POS to WWE under CIOU model.

Lucknow Area, India

PROMOTION : Promoted from Executive to Officer- Response in 2001.RESPONSIBILITIES:• Planning & Execution of Special Projects for additional revenue generation.• Space Selling & Event Management.• Client Servicing & Media Planning.SIGNIFICANT ACCOMPLISHMENTS:Being my first exposure after B-School, this role helped in building basics of client relationship and servicing. I provided media strategy & planning support to critical accounts like LG, Samsung, SBI, UP State AIDS Control Society, NEDA, Toyota, Hyundai, Hero Honda, Maruti, etc. Key achievements in this job were – The Times City Guide to Lucknow (later replicated across India); Industry Focuses like Auto-Wheels, Chill Zone; Date-line focus features on World AIDS day, World Environment day; Event focus on CII Trade Fair, etc.Key Result Areas:• Revenue generation through special feature projects• Providing professional assistance in media planning for clients• Concept selling for focused issues- Date Value, Event Specific, Department Specific, Industry Specific

Lucknow, Uttar Pradesh, India

I was under training for a period of one year. After completion of my training, I was given charge of launching Usha Magic Line series of automatic sewing machines. My job entailed sales through dealer network. I was responsible for appointment, training, product placement and promotional schemes for dealers. I had to leave this assignment mid way for higher studies.

General Management Program, General Management

So far, my career was focused on Marketing. I enrolled for the General Management program at IIML, for a mid career upgrade. The program.

Masters Of Marketing Economics & Management, Marketing

Activities and Societies: Member of Debate Team, Head of Cultural Team, Incharge of Placement Cell Actively participated in Cultural.

Bachelor Of Commerce, Commerce

Activities and Societies: Member of Cultural Team

Isce, Science With Mathematics

Completed my ISCE with Science & Maths.