We provide consulting, creative, and channel execution for CRM and digital marketing initiatives for Fortune 500 and growth-oriented companies.HOW WE'RE DIFFERENT: Efficient & Agile Our nimble team of senior-level resources with a broad mix of consulting, agency and client-side experience will integrate with your marketing team to design programs and campaigns that deliver results and help you achieve your goals. Evidence-Based & Outcome-Driven We are direct and digital marketing experts, singularly focused on delivering measurable value for clients like you. At the end of the day, we help clients profitably grow their customer base while improving ROI and net revenue per customer. What You See Is What You Get Unlike big agencies with an A-level pitch team and C-level client service, our bench of senior-level talent with over 50 years of real-world experience will be working on your business everyday. You’ll get big agency intelligence delivered with the responsive, hands-on service of a boutique. In a word? We are Pragmatic.

Serve as strategic advisor and investor in several stealth- and early-stage start-ups, supporting founding teams in business planning, go-to-market strategy, and general management.

Served as Interim Executive assisting CMO and President in building the Customer Experience organization and charter across all Direct-to-Consumer brands at NRG, including Residential Solar, Retail Electricity, Home Automation/Security, and Renewable Energy. Led key initiatives in defining team vision and goals, developing first 100-day priorities to be aligned with heads of businesses, creating an NPS-driven balanced scorecard, and establishing key processes and organizational structure. Also supported recruiting/hiring for a permanent leader for this role.

Customer experience transformation and CRM strategist with a focus on pragmatic, results-driven solutions for senior management teams at leading consumer brands. Brings a unique blend of professional experiences across consumer marketing, customer intelligence/analytics, social media, and technology transformation.Client experiences include: Customer satisfaction/NPS strategy and implementation, customer communications strategy overhaul, Social- and eCRM strategy integration, lead/contact management strategy, and private equity due diligence.Clients range from Fortune Global 500 companies in energy and healthcare, mid-market retail and services, and several private equity investment funds.

Led 24 Hour Fitness’ efforts in consumer insights, customer care, business intelligence, and customer relationship management (CRM) capabilities, with the goal of improving the customer experience and retention. Championed company's Datawarehouse and business intelligence implementation, and call center operations transformation.Established member satisfaction program with JD Power & Associates, and oversaw the turnaround of the company's rating with the Better Business Bureau (BBB) from "F" to "A+"

Advised senior executives at leading technology companies and IT organizations in retail and financial services on operational effectiveness and growth strategies, including CRM strategies and implementation, business/IT alignment, and customer retention strategies. Worked extensively in Asia, with regional assignments based in Greater China and Southeast Asia

Summer Consultant at Corp. Strategy Group. Reported to Chief Marketing Officer