Paid Search Specialist
Current- Manages and executes paid search campaigns across Google and Bing.- Supports the Paid Search Team by providing accurate data analysis and reporting insights based upon our client KPIs.- Monitors and analyzes performance data on a weekly/bi-weekly/monthly, & ad-hoc basis.- Holistic SEM management including landing page optimization, keyword research, keyword and ad copy development, and deploying optimal account structure via industry best practices.