Leading the company's strategic direction and overseeing its growth as a unique social ping pong enterprise. Drove business development initiatives, expanded brand presence, and fostered partnerships to elevate Spin's market impact and community engagement.

Steering the strategic vision and growth of the creative branding agency renowned for its innovative approach. Led efforts to humanize corporate identities, launch impactful brand visions, and simplify complex narratives to build unique, lasting brand personalities.

Overseeing and guiding the development of the company to support its mission and expansion efforts. Spearheaded key initiatives to enhance operational efficiency, market positioning, and long-term growth strategies.

Served as Global CEO of Le Pain Quotidien from 1999 to 2017, leading the international growth and strategic direction of the bakery-restaurant chain renowned for its artisanal offerings. Oversaw the expansion to over 260 locations across 20 countries, strengthening the brand's global presence and ensuring consistent quality and customer experience in both company-owned and franchised operations.

Worked as a Senior Proprietary Trader for JP Morgan, Bank of Tokyo, and ING across key financial hubs including Brussels, London, Singapore, Tokyo, and New York. Managed high-value trading strategies, leveraging market expertise to drive profitable outcomes and contribute to the firms' financial performance on a global scale.