Vincent Bacarella Email & Phone Number

New York, NY, US

• Sole CRM administrator driving analytics, dashboard creation, and serving as the project manager for key initiatives.
• Directed all end-to-end CRM operations with attention to detail, focusing on new data integrations, business intelligence, and process optimization.
• Integrated Chat-GPT AI into live chat service for NYRA, NYRA Bets, and Caesar's Racebook, improving user experience.
• Streamlined operations through marketing automation, email campaigns, and service protocols, enhancing efficiency and satisfaction.
• Leveraged interpersonal communication skills to improve engagement metrics, subscribers, and customer value.
• Managed and updated the NYRA website utilizing MODX CMS, ensuring seamless integration of new features, content, and design enhancements to improve user experience and outlook.

• Developed and launched the NYRA Bets Tableau server, providing dynamic dashboards for decision-making and efficiency.
• Strategically orchestrated the seamless integration of Caesars and BetMGM Racebook into existing reporting servers, enhancing data accessibility and analytics capabilities.
• Took on expanded responsibilities and duties within my previous role.

New York Racing Association

• Engineered advanced scripting tools to automate key operations, including account creation and rebate processing, boosting productivity and accuracy.
• Designed custom rebate sheets with complex formulas and VBA scripts for VIP customers, enhancing satisfaction and loyalty.
• Monitored wagering activity, funding, and user accounts for potential fraud and money laundering.
• Conducted in-depth analysis of marketing campaigns and wagering patterns, utilizing insights to tailor player targeting strategies, markedly improving campaign ROI.

Albany, New York Area

• Executed critical financial analyses for New York State municipalities, facilitating funding for vital clean and drinking water projects, impacting public health positively.
• Diligently reviewed and interpreted legal documents, audit reports, and financial statements, laying the groundwork for strategic funding decisions and effective debt structuring, enhancing project feasibility and.

Albany, New York Area

• Secured top sales position within the branch and ranked second regionally, demonstrating exceptional sales acumen and product knowledge.
• Offered expert advice on abroad range of financial products and services, enhancing customer financial literacy and satisfaction.