Vincent Kovacs Email & Phone Number

Chicago, Illinois, United States

• Client: McDonald’s
• Negotiated Global commercial and strategic Joint Business Partnership benefits with partners such as TikTok, Trade Desk, Google, Meta, Twitter, Snap, and Spotify to return market and enterprise value
• Developed strategic partner projects with a focus on platform creativity, marketing mix modeling (MMM), local effectiveness, mutual partnership, and future forward innovation
• Work closely with very high-ranking McDonald’s stakeholders to present benefits with the proper amount of technicalities to enable utilization of Joint Business Partnerships strategic and commercial benefits
• Coordinated events including the Global Media Summit and McDonald’s Worldwide Convention
• Compiled reporting to help shape a global view of McDonald’s advertising plansClient: Planet Fitness

Chicago, Illinois

• Clients: Allstate
• Developed out of home plans for 90+ markets, network radio plans, and local TV and Radio plans
• Managed yearly budgets of over $80 million

Chicago, Illinois

• Clients: Fleet Farm, Volkswagen, Audi
• Developed broadcast plans across 13 local TV markets totally over $12 million in yearly spend
• Presented Posting and Cost Savings results to the client on a quarterly basis

• Clients: Tier 2 Honda, Tier 2 Acura, Tier 3 Automotive, Arlington International Racecourse
• Negotiated with station representatives in the markets to put together television, cable and radio schedules
• Incorporated connected television into broadcast campaigns using Strata

Chicago

• Media buyer purchasing both fixed and direct response clients
• Currently working on clients such as FanDuel, eFax, eVoice and Collette
• Continually optimizing performance for clients which includes adding weight, moving weight, checking performance and selecting the best promo-codes to air on a daily basis
• Writing weekly summaries on how specific networks are performing for each client's schedule
• Working on multiple internal systems including Core, Wrike, Google Drive, Highrise and Concur
• Continuously reviewing and suggesting new opportunities to improve our clients success

Greater Chicago Area

• Clients: AT&T, American Family Insurance, Panera, John Morrell, Jaguar, Audi, Volkswagen, Bacardi, YUM Brands
• Negotiated with local station representatives to put together television, cable and radio schedules
• Experience in purchasing digital campaigns with mediums such as Pandora and KRG Digital Radio

Chicago

• Assisted two media buyers handling 35 markets
• Worked on more than 20 clients including Jimmy John’s, Gordman’s, Cabela’s, Haverty’s, Dental One, Culver’s and Four Winds
• Sent and handled stewardship for approximately 75 buys per month between television, cable and radio
• Researched make goods and discrepancies on Harris to replace spots that did not run or ran incorrectly
• Trained the broadcast department to pull Market Trade Reports which helped us stay more on top of trade owed from the many stations we work with

• One of approximately 50 students chosen for a study abroad program in Okinawa, Japan as a camp counselor for a military base summer camp
• Completed intense training from January to May in order to be a camp counselor for ages 6-11
• Learned valuable leadership skills including patience, flexibility, and programming
• Worked with 8 other counselors in a team environment while planning daily activities including games, field trips, and art projects for a center containing 87 children

B.B.A, Marketing

B.B.S., Marketing