I left RealMe and co-founded Buggyz, an evolutionary platform addressing the safe transport needs of kids in India. Buggyz acts as a hyper-local discovery platform to search for schools/after-school academies and provide safe transport to kids• Conceptualized and established a B2C full-stack platform for parents to book reliable and comfortable rides for kids; • Scaled the platform to accumulate 10,000 rides within 8 months of a soft launch.• Established key requirements from respective stakeholders contributing to the overall transit process• Planned the ‘0 to 1’ digital marketing strategy and owned supply chain systems and processes.• Developed core positioning and messaging to spur the initial growth and traction through various offline/digital promotions.The project has been put on a slow burner due to the impact of Covid 19

Managed end to end Biz responsibilities for Middle east and South Asian markets for RealMe brand.Major responsibilities include:- Biz management- GTM ownership- Sales plan achievement- Setting up operations & infra in the geographies.- Setting up of systems & processes for ease of biz.

- Trade schemes & GTM: - formulating and managing end to end GTM for new and existing product launches and trade schemes thereof for PAN India channel partners and KRO’s- Sales planning & budgeting: - stocks and budget allocation to all 15 ND partners as per the AOP.- Design and roll out sales incentives: - regular trade spikes and incentive structures for trade partners and internal sales team respectively.- Sales review & analysis: - Periodically structure and analyse sales trends and data to address key areas of improvement.- Health of Business: - reviewing business health for National Distributors and approx 800 RDS’s PAN India.- Process design & automation: - Process designing with the help of technology partners for ease of operations and business control & consistency.- Affordability Business: - partner with major Banks & NBFC partners to plan finance options for customers. - Operator partnerships: - work closely with Telecom operators to formulate cross selling roadmap and data bundling consumer offers for our devices. - Strategic Alliances: - Associating with various partners and enhancing sales enablement for driving incremental revenues.- Consumer Research: - regular audits and research designing with third party agencies for driving consumer satisfaction & retail visibility - Trade Hygiene: - conduct timely third-party research/audits to maintain price hygiene in offline & online space for Gionee.

Promoted to oversee/launch operations in the South Asian markets for mobility.- Business Management – End to end business management for Panasonic Mobility in the South Asian markets- Market Launches: - Identifying business partners and launched the mobility business in Sri Lanka, Nepal & Bangladesh markets.- P/L Management- Sales, Profitability & Distribution Strategy: - Build business plan, setting up of AOP and profitability analysis including demand forecasting for countries.- Negotiation on commercial terms among buying influencers; signing of MoU’s & executing concrete business ideas.

I joined Panasonic as part of the core team which launched Smartphones in India. My role included - Sales Plan Achievement: - Managing the sales operations for the Indian Market based out of Gurgaon head office.- End to End ownership for business management and issues redressal for East, North & Central India.- Distribution Fundamentals: Maintain and drive strong business fundamentals relating to forecasting, channel inventory, retail management, claims processing, BTL Promotions, stock planning, competitive tracking and feedback.- Trade Scheme Design and stock allocation management.- (PSI) Purchase–sales Inventory management for existing and new launches.- Drafting and Maintaining Guidelines for Market Mapping, retail management, monitoring width and depth of distribution.- Analysing competition data & trends and establishing product pricing and range.- Pay-out management for different channels and key retail outlets.- Team Management: - Managing a field sales team of 9 regional sales managers- System & Process Automation – Introducing and implementation of processes to streamline business operations.- Extensively travel to meet all key channel partners and market working to address and improve business hygiene.- Work with cross-functional teams to drive Mar-com, display activities for retail business and general trade partners.

A strategic investment company of Ericsson India, Novatium offered Cloud computing services to B2B as well as Govt accounts in the country. My role transitioned throughout the journey and though I joined as a product manager for Value added services, I spearheaded other key roles which included - Partner management: - with 17 content and SaaS providers and pioneered the VAS program for our cloud-based services. Eg Snapdeal, One97, Educomp, Hungama etc.- P/L management – monitoring of net income and resource utilization.- Introduced the Pay Per Use model in PCaaS platform for its services.- Achieved month on month increase in Active user base at an average of 6-8% monthly by offering tailor made solutions to users.- Handled and built proposal’s for Govt initiatives such as AMTRON, BELTRON.- Customized solution pitch for RFP’s proposals with various Telcos including Vodafone, Aircel, MTS

I joined a startup which was envisioning itself into a new and futuristic technology of OTT and streaming content on mobile devices much before the 3G licenses were auctioned in India. My role invoked - Strategic Alliances with major telecom operators like Bharti Airtel, BSNL, - National account manager for BSNL, Airtel- Instrumental in signing with major service providers and content partners for 3G Mobile TV services.- Building Business Strategies for enhancement of Revenues through VAS.- Devising and administrating campaigns to promote the product offerings at different regions.Important milestones include:* Airtel Mobile TV launch* Tata Photon TV launch* Virgin & MTS launches* Launched 3G mobile TV services including video portals across various zones of BSNL* Showcased IPL on all platforms

A campus placement, I was appointed as a Management trainee and later as an Area Sales Manager for the Prepaid business where I learned key skills of distribution & revenue enhancement.My role involved:- Channel Penetration- Distribution expansion- Brand visibility and awareness- Stock management & Liquidation- Optimum utilization of Cost of Customer Acquisition (COCA) and devising effective sales strategies.- Sales activation schemes in Low utilized Sites.