Vinoth Kumar Email & Phone Number

A General Manager - Brand Marketing at Kshema General Insurance, an Ex-Senior Brand Manager at ITC Limited with a PGDM from Indian Institute of Management(IIM) Bangalore. A motivated professional with 8.5 years of Core Brand Management experience. Handled a Heritage Brand with the aim to Reinvigorate & Modernize the TM by Improving Brand Imagery & Values. Learnt the fast faced FMCG industry dynamics in short span of time. Ideated Innovative Campaign Ideas to infuse Modern, Youthful & Stylish values to the Trademark. Launched Limited Edition Products, Phygital Consumer & Retailer Engagement Campaign and Trade Activation. Assisted a 40 years Old Legacy Brand in their business portfolio development & Growth strategy with deep customer empathy. Identified the growth options to play and enabled the brand to sustain the market share. As a brand owner, possess complete understanding of internal and external variables that impact the brand and business. Rich experience in Brand, Product Strategy and Trade Marketing based on deep consumer insights. Expertise in 360 degree marketing campaigns ( ATL, BTL, Digital, PR & Trade Marketing). Handled multiple product & Limited edition launches and gained substantial share for each of these products. Hands-on experience in new market development, Communication strategy ( both Traditional and Digital media), Market Research, Agency handling. Additional advantage of deep rooted understanding about the Rural markets & Affluent Audience.Executed 3 Award winning Marketing campaigns including Digital Marketing.

Listed skills include C, Sql, Unix, Requirements Analysis, and 3 others.

• 

  Indian Institute Of Management, Bangalore

  Pgp