Led the launch of a B2B SaaS product, overseeing the entire marketing lifecycle—from prospect identification and email outreach to sales enablement, content marketing, and growth (paid media) marketing.Spearheaded the scoping of key features following user interviews and managed their delivery in line with the go-to-market strategy.Developed and implemented analytics modules focused on media planning and impact assessment, effectively managing multi-geo vendors and stakeholders.

As a key member of the leadership team, I led a cross-functional digital communications team of 100 professionals, spanning content creation, growth marketing, community building, PR/media relations, video production, and technology.I successfully managed and grew the agency's business to $xx million annually. My role involved strategizing and managing diverse briefs for high-profile clients including Adobe, GoDaddy, Panasonic, Amazon, Sapient, and the Bill & Melinda Gates Foundation.I oversaw end-to-end delivery of multi-stakeholder campaigns across social, digital, and paid media platforms, with a strong focus on ROI and analytics. Additionally, I managed senior stakeholders across brands and Groupe agencies, spearheading their annual planning, strategy development, and execution for key clients.

Key brands- Airtel (Corp Comm stakeholder engagement strategy), Airtel Music (India launch,promotions and sustenance) , Airtel Talk (Global launch, strategy and creative outreach), Whirlpool (India launch, content strategy, outreach), GAIL (India) Ltd. (online re-branding, campaigns, outreach), The Times of India (brand campaigns) , Pearl Academy (stakeholder engagement and outreach), 92.7 BIG FM ( campaign planning & strategy) Website: http://www.india.mslgroup.com/socialhive/index.php

Key projects: MTS India (managing their SCRM initiative across 22 circles. Case Study: http://goo.gl/Ki1gF); Marks &Spencer India (social media strategy and campaigns, blogger outreach), Airtel Shop (analytics support and campaign planning) , Travelyaari (social media content and outreach), Wildcraft (social media content and outreach), RedChief (social media content and outreach).

Incharge of the online editionResponsible for developing social media strategy for the organization.Developed and implemented social media startegy to integrate Newsroom with the community.Helping marketing department integrate social to their mixSocial Media Optimisation

Conceptualize (functionality) and develop the enterprise software offering of the company to suit Social Media landscape (B2B, B2C).Work across departments (IT, Marketing, Board of Directors) to coordinate the coherent product offering in its development phase.Develop the social media strategy for enterprise software launch and coordinate with the marketing strategy to ensure it maximizes revenue through viral dissemination and publicity.Strategize about best practices on how to use and implement the social media module of the product offering (B2B): different stages, what to do and when etc. Carry out regular reviews of the social media landscape to update Board of Director’s on trending competitor activities along with detailed analysis and forecasts.Development and documentation of training modules for the enterprise software.Strategize and educate stakeholders on managing crisis through Social Media.Conceptualize, execute and mobilize internal social media processes to educate employees internally.

Campaign planning, conceptualisation and delivery of social media campaigns as per objectives.Community management, Social Media optimisation (on-page, off-page), copywriting and editing.Oversee building and fostering of relationships with fans, followers, influencers on social networks.Managing day to day Social Media activities and challenges.Social Media analytics and measurement using tools like Radian6, Hootsuite, Bit.ly and others.Developing the process of Social CRM using Gist (Nimble).Contributing towards developing the process of Social Media public relations strategy.Handled SEO (on-page, off-page), PPC campaign, and content management. Affiliate marketing campaign integrated with PPC and display advertising. Identify Social Media KPIs and relevant measurement processes

Reporting, ideation and writing editorial matter (independently as well as in team task).Copy editing sourced news items, press releases from local and international agency sources to suit daily news content.Copyediting write-ups from colleagues, and sourcing relevant images from agency sources.Developing and maintaining professional contacts. Extensively covered news and feature based stories related to: ▪ RBS Cup - England Vs India, Mohali Test match, Nov 2008 ▪Punjab Gold Cup - Four nation hockey tournament▪ Interviews and stories of Indian Cricket League (ICL) teams ▪ ITF Men’s Futures Tennis Tournament▪ ITF Junior Tennis Tournament ▪ I-League – Football▪ AITA Talent Series Tennis Tournaments

Assisted in ideation and research for assignments.Developed media list and facilitated in media coordination.

Managing media and coordinating of seminars. Developing editorial content, articles and background notes for clients.Planning and coordinating events.Researching on a campaign on surrogate advertising.Designing brochures and editing newsletters.

Developing pre-production module & background research.Carrying out ideation for prospective shoots.Assisting in filming of documentary footage in and around New Delhi.