- Key contributor to the design of Microsoft Start Autos Marketplace, enhancing the online auto shopping experience.- Improved Bing's search results pages (SERP) for the Autos marketplace, focusing on user-friendly and informative displays.Involved in the creative redesign of BingChat, tailoring it for specific domain applications.- Currently engaged in integrating BingAI into sports-related SERP experiences, enriching the way users interact with sports content on Bing.

www.blob.co.inCrafted a concept called BLOB (Boosting Local Businesses) with a small team. After extensive research in the local markets of various towns, a Hyperlocal Ecommerce app for the local market with the name BLOB was ideated, designed, developed and deployed. The app was well received in the market with organic growth in 5 towns and cities with 1400+ products and 100+ services being offered on it within first 3 months. The KPIs were regularly monitored and the modifications were done with the user feedback regularly. The experience involved all domains of running a company including operations, design, development and marketing.

www.kasiwarehouse.co.za - Consulted on the Ecommerce MVP development, creatives and led swift frontend development for the South African Startup. www.intnt.ai - In collaboration with ExitDesign, designed AI chatbot training portal with the goal to increase efficiency and sculpting an intuitive interface, for the Singapore based company. + Consultant at Desics Digital (Digital Solution Agency active in UK and India)+ Strategic Head at Pharmabazzar (B2B pharmacy startup)+ Tech Consultant at www.zouma.io (Digital Solution Agency active in India) Worked with many companies and individuals to design and develop portals and websites for many businesses.

Got to learn and grow by working on projects in various domains of Fintech, data management and Artificial Intelligence. Created javascript tools to create and conduct interactive UX processes. Had the opportunity to lead design teams in several swift and high level projects. Overcame many challenges and enhanced the collaboration between design and development teams by conducting sessions and workshops for both the teams.

Worked on the digitization of conventional document filing and record maintenance. Stream lined the process and automated parts of the process to reduce cognitive overload. Leveraged AI assistant, OCR and image labelling to identify, sort and get information at required time.