-Setting the vision and strategy for Reebok digital and e-comm in Europe -Designing right organisation and talent attraction to drive and execute overall strategy and plans-Digital strategy, business planing ,full P&L ownership and management of Reebok at .com ,Farfetch marketplace and all Online accounts (ie Zalando, ASOS, Amazon, About you ...both wholesale and concession )-Growth strategy and demand creation management ( consumer acquisition , CRM , dig and perf marketing 360… Show more -Setting the vision and strategy for Reebok digital and e-comm in Europe -Designing right organisation and talent attraction to drive and execute overall strategy and plans-Digital strategy, business planing ,full P&L ownership and management of Reebok at .com ,Farfetch marketplace and all Online accounts (ie Zalando, ASOS, Amazon, About you ...both wholesale and concession )-Growth strategy and demand creation management ( consumer acquisition , CRM , dig and perf marketing 360 ) -Digital business operations oversight -Driving global digital and e-com strategy for Reebok LTD (new premium line for top distribution doors ) Show less

• Global revenue ownership and management • Commercial strategy evolution , 3yrs Business Plan ownership with commercial org. redesign and leadership• Geographies general management ( GMs of USCA EU APAC EEMENA as direct reports )• Commercial channels strategy and management ( Directors of retail , online , wholesale as direct reports )• Demand creation ownership ( lower funnel, performance marketing and paid social , strategy and budget ownership and management oversight )… Show more • Global revenue ownership and management • Commercial strategy evolution , 3yrs Business Plan ownership with commercial org. redesign and leadership• Geographies general management ( GMs of USCA EU APAC EEMENA as direct reports )• Commercial channels strategy and management ( Directors of retail , online , wholesale as direct reports )• Demand creation ownership ( lower funnel, performance marketing and paid social , strategy and budget ownership and management oversight ) • Community management CRM ( evolution of value proposition with consumer centric and LTV approach )• Business technology planning and implementation oversight Show less

-Developing and driving Camper digital and e-commerce strategy and execution, positioning digital as the key brand and business growth driver -Leading right online consumer journey across all digital touch points with camper.com at the center -Driving One Online integrating marketplace approach for Camper digital ( one aligned vision across DTC and wholesale digital channels )-Budgeting and managing complete P&L for digital channels ( DTC , Online Accounts , marketplaces / drop… Show more -Developing and driving Camper digital and e-commerce strategy and execution, positioning digital as the key brand and business growth driver -Leading right online consumer journey across all digital touch points with camper.com at the center -Driving One Online integrating marketplace approach for Camper digital ( one aligned vision across DTC and wholesale digital channels )-Budgeting and managing complete P&L for digital channels ( DTC , Online Accounts , marketplaces / drop shipping and flash sale ) -Leading Camper operational excellence with digital first approach -Supporting Omni Channel evolution of Retail and e-commerce channel - Overseeing CRM, Perf Mktg , CRO, Data science, dig operations ...-Driving organisational evolution of teams, processes and resources to support digital first mindset across the org Show less

• Evolve , drive and oversee implementation of Brand Digital & Nike.com Strategy for Nike Women , Nike Basketball, Jordan and Nike Lab • Drive vision and evolve strategy that will secure nike.com centric plans. Build strategic and innovative plans that will holistically increase positioning and business KPI of nike.com • Empower and drive evolution of "consumer's engagement model" • Brand Digital and Category offense – Lead and Influence BD category excellence from… Show more • Evolve , drive and oversee implementation of Brand Digital & Nike.com Strategy for Nike Women , Nike Basketball, Jordan and Nike Lab • Drive vision and evolve strategy that will secure nike.com centric plans. Build strategic and innovative plans that will holistically increase positioning and business KPI of nike.com • Empower and drive evolution of "consumer's engagement model" • Brand Digital and Category offense – Lead and Influence BD category excellence from strategy to best in class executions according to category vision addressing hyper local insights and challenges.• Leading the BD team – Driving evolution of BD team org, setting up team structure, securing best talents in right jobs. with internal and external stakeholders as well as owning and overseeing budget for the overall function.• Brand Digital game plan process , planning and reporting – Evolve and implement BD planning and execution processes. Securing transparent and strong relationship with key stakeholders establishing smooth communication, planning and reporting • Be and act as Brand Digital Voice and agent of change – Be the source or locally relevant insights, trends and innovations feeding them up into Global as well as influencing and educating key stakeholders driving Digital First approach in the organization. Show less

- Delivering overall Nike Western Europe Digital Brand - Commerce strategy and execution positioning nike.com at the center of all brand marketing activities obsessing brand and business objectives . - Obsessing nike.com consumer experiences aligned with Digital brand , Digital Commerce and Category strategies.- Managing nike.com homepage and all categories experiences with overall digital brand strategies and nike.com commerce KPI in mind – focusing on traffic, conversion and… Show more - Delivering overall Nike Western Europe Digital Brand - Commerce strategy and execution positioning nike.com at the center of all brand marketing activities obsessing brand and business objectives . - Obsessing nike.com consumer experiences aligned with Digital brand , Digital Commerce and Category strategies.- Managing nike.com homepage and all categories experiences with overall digital brand strategies and nike.com commerce KPI in mind – focusing on traffic, conversion and retention . Securing that seasonal executions on nike.com are the best expressions of brand and product experiences. - Supporting territories on localized executions against their Brand concept map - Driving GEO brand marketing game plan processes and evolution into digital first model , positioning nike.com at the center of all brand marketing plans and executions. - Partnering up with cross functions in driving GEO strategy and plans on executing seamless commerce , omnichannel proposition. - Overseeing WE wholesale.com , digital brand strategy and execution focusing on Tier 1 GEO accounts - Setting up and managing the complete new team, processes with internal and external stakeholders as well as budget for the overall function - WE Digital Brand – Commerce talent pipeline – enabling constant elevation of skills and knowledge among key talents within digital brand commerce GEO and territory teams. Show less

WE Digital Brand Manager - E-Commerce Nike HQ, Amsterdam NL (UK, GER, FRA, SPA, POR, ITA, NL, SWE, DK, NO, FI, BE, AUS, CH)WE Digital Brand is in charge of Nike.com, Nike Communities and wholesale.com.E-commerce strategy support:Digital and omni-channel strategy support of Western Europe key accounts: FootLocker, JD Sports, ASOS, Zalando, Pro Direct Soccer, Unisport, Intersport, YOOX, SIZE? ...Digital campaign activation: Leading Nike seasonal campaign activation… Show more WE Digital Brand Manager - E-Commerce Nike HQ, Amsterdam NL (UK, GER, FRA, SPA, POR, ITA, NL, SWE, DK, NO, FI, BE, AUS, CH)WE Digital Brand is in charge of Nike.com, Nike Communities and wholesale.com.E-commerce strategy support:Digital and omni-channel strategy support of Western Europe key accounts: FootLocker, JD Sports, ASOS, Zalando, Pro Direct Soccer, Unisport, Intersport, YOOX, SIZE? ...Digital campaign activation: Leading Nike seasonal campaign activation management at account’s platforms and communities, driving seasonal brand & business results. Digital Brand strategy coordination: Involved in , or leading digital strategy projects across-markets organizational and operational re-set as well as Nike Western Europe Omni–channel strategy and activation. Additional assignments : Managing and supervising several strategic Nike.com projects . Show less

Nike Football Brand Manager - Northern EuropeNike HQ, Amsterdam NL ( NL, SWE, FI , NO, DK, BE, LUX)Brand activation strategies: Setting strategy, building plans and monitoring execution of Brand Marketing activations, securing seamless integration of all marketing functions (PR, Retail Brand, Sports Marketing and Brand Comms, Digital Brand, Media). Key activating projects: Dutch Football National team, top-class players endorsements like Zlatan Ibrahimovic, Wesley… Show more Nike Football Brand Manager - Northern EuropeNike HQ, Amsterdam NL ( NL, SWE, FI , NO, DK, BE, LUX)Brand activation strategies: Setting strategy, building plans and monitoring execution of Brand Marketing activations, securing seamless integration of all marketing functions (PR, Retail Brand, Sports Marketing and Brand Comms, Digital Brand, Media). Key activating projects: Dutch Football National team, top-class players endorsements like Zlatan Ibrahimovic, Wesley Sneijder , Eden Hazard etc. Digital campaign management: Leading NE Nike Football Digital and Social strategy with launching social media channels, community management set-up. Key achievements: Implementation of repositioning strategies for Dutch National Team (DNT) increased double revenues around DNT official product and improved the NF brand positioning in NL. Show less

Nike Marketing Manager - DistributorsNike EMEA HQ ( 71 countries in 3 regions :North Africa, Middle East, Eastern Europe)Cross-regional marketing planning & coordination: Overseeing Nike Marketing planning and executions at all 71 countries in EMEA run by 3rd party distributors.Coaching & supervision of EMEA distributors:In charge of coaching, directing and managing local distributor’s teams in executing Nike campaigns aligned with Nike concept map and overall… Show more Nike Marketing Manager - DistributorsNike EMEA HQ ( 71 countries in 3 regions :North Africa, Middle East, Eastern Europe)Cross-regional marketing planning & coordination: Overseeing Nike Marketing planning and executions at all 71 countries in EMEA run by 3rd party distributors.Coaching & supervision of EMEA distributors:In charge of coaching, directing and managing local distributor’s teams in executing Nike campaigns aligned with Nike concept map and overall seasonal marketing plans. New market entry coordination & penetration: Numerous cases of entering new markets, setting up teams, establishing agency relationships on the ground and developing new functions within local teams. Show less

Nike Marketing Manager - Balkans Delta Sport Group Serbia – Nike Distributor for Balkans Brand strategy development and execution: Responsible for developing integrated marketing strategy for Nike Brand and managing its execution in 5 countries of Balkans (Serbia, Montenegro, Bosnia & Herzegovina, Croatia and Macedonia). Regional supervision & coordination: Managing functional managers (PR, Sport Marketing, Retail Brand presentation, Brand Comms) local advertising… Show more Nike Marketing Manager - Balkans Delta Sport Group Serbia – Nike Distributor for Balkans Brand strategy development and execution: Responsible for developing integrated marketing strategy for Nike Brand and managing its execution in 5 countries of Balkans (Serbia, Montenegro, Bosnia & Herzegovina, Croatia and Macedonia). Regional supervision & coordination: Managing functional managers (PR, Sport Marketing, Retail Brand presentation, Brand Comms) local advertising agencies, processes and budgeting. Local strategy implementation in coordination with European Nike HQ.Digital brand management:Establishing and maintaining online communities at Nike Facebook pages (2008/09) – brand Retail developments: Introduction of Buzz Concept store -Nike was established as the overall strongest brand among our target group for two years in row, with massive business growth. Show less

Pre Paid Brand Manager MobTel Serbia – Telenor Group Product category portfolio management:Development of prepaid segment offer, P&L, end-to-end and value chain responsibility. Strategic, tactical and operational development of prepaid portfolio and identifying opportunities to develop marketing campaign plans Marketing activities planning: Implementation of annual prepaid segment strategy, quarterly budgeting planning, coordination of activities across the… Show more Pre Paid Brand Manager MobTel Serbia – Telenor Group Product category portfolio management:Development of prepaid segment offer, P&L, end-to-end and value chain responsibility. Strategic, tactical and operational development of prepaid portfolio and identifying opportunities to develop marketing campaign plans Marketing activities planning: Implementation of annual prepaid segment strategy, quarterly budgeting planning, coordination of activities across the organization, work collaboratively and coordinate cross functionally with other units: responsible for project planning, management and coordinationMonitoring and reporting: Monitoring and understanding the segment P&L performance on regular basis, business calculation and campaign follow up: active participation in implementation with Product and in follow up with Analysis Department.Client service and customer support: Make sure that customer inflow and outflow volume and mix is in line with overall strategy based on customer value and tariffs Show less