Veronica Lucena Email & Phone Number

At Goalbook, we empower teachers to transform instruction so that ALL students succeed. We partner with over 500 districts across the country, working closely with school and district leaders to scale and sustain improved instructional practice. Founded by former teachers and administrators, Goalbook was part of YC Edtech's inaugural class and the first.

Indianapolis, Indiana Area

• Developed diversity and inclusion strategy for US recruiting team
• Administration and provisioning of the ATS with other recruiting coordinators
• Process all offer letters and applications for business groups supported
• Run analysis on job board performance and oversee our job posting strategy
• Support 3 recruiters for niche roles in our Salesforce Delivery and Workday practice focusing on: Client Partners, Account Executives, Solution Architects, Technical Architects, Technical Leads, Project Managers.
• Thought partnership of recruiting programs: University Hiring, Diversity & Inclusion, Candidate Experience, Recruitment Solutions.

United States

• Created vision and implemented a strategy plan that has increased the chapters in our organization by 75% at universities across the nation.
• Built relationships with college students and university staff members/advisors to increase brand awareness to recruit and achieve a colony success rate of 100% on all new campuses.
• Represented and networked on the national organization's behalf to university staff, Higher Education conferences, and public events.
• Managed two national officers on marketing/recruiting strategies, educational programming and intake of new members.
• Event planning for National Leadership Conference and local 3-day trainings.2009-2011 - External Recruitment Officer2011-2017 - Vice President of Expansion

Washington D.C. Metro Area

• Developed vision and strategy to manage national level partnerships with Latino serving organizations.
• Oversaw a national campaign that focuses on diversity recruitment on college campuses and creating targeted events for Latino college-students and professionals interested in the field of education.
• Consulted University Recruitment Managers across the country to attain national target of incoming corps members identifying as Latino/ Hispanic.
• Grew our Latino partnership portfolio by 300%
• Increased portfolio's sourcing goals by 240% from partner-affiliated prospects by facilitating professional development at national conferences, targeted marketing, and alumni engagement.
• Increased Alumni engagement in recruitment and partnership efforts by 116%.

Washington D.C. Metro Area

• Managed recruiting outreach, data, and campaign strategy to drive applicants for 10 universities in the Mid-Atlantic area, increasing email to met rate by 30% in the 2014 candidate recruitment cycle.
• Sourced for top talent to increase pipeline by 28%, leading to the only Mid-Atlantic campus portfolio that met goal of 117 accepted candidates.
• Organized and provided logistical coordination for recruitment events on campuses.
• Conducted data analysis using Salesforce CRM and spearheaded alternate outreach research and professional development to mitigate decreases in response rates.
• Facilitated Phone Screenings and Final Interviews throughout TFA Selection/Hiring five yearly recruitment cycles.

Washington D.C. Metro Area

• Evaluate the teaching skills and academic experiences of tutor candidates.
• Lead the hiring for tutors in the entire DC Metro area.
• Schedule weekly interviews, daily email communication with candidates, gather required documents and contracts.

Washington, DC

• Trained and maintained volunteers, business professionals, who serve as mentors to the student entrepreneurs.
• Managed the operations, finances, and forecasting of 15 student-run businesses.
• Planned and implemented three, large-scale, student tradeshow events.
• Facilitated and adjusted business curriculum based on the needs of student teams.

Indianapolis, Indiana Area

• Developed and executed 6 month plan to lead the distribution of 15,000 Indianapolis School Choosers and Coaching Program across the city of Indianapolis.
• Built and developed partnerships with 22 community organizations to be distribution and training points for families.
• Used Train the Trainer model to create curriculum for School Chooser Coaching Program and trained 220 partner organization staff members to be a resource for families choosing the proper school option.
• Tracked and reported progress for each distribution point and partners organizations.
• Evaluated and developed new strategies in the marketing campaign, Coaching Program, and partnerships to increase distribution to 20,000 in quarter 1 of 2013.
• Implemented and led development of systems for successful logistical preparation for 3 organization wide projects that combined had more than 30 city-wide events in Quarter 3.

Indianapolis, Indiana Area

• Effectively recruited and gathered contacts through community events, booths, and schools to then schedule and execute meetings with parents, community members, and teachers to gain membership.
• Recruited and coordinated 10 parents/community members in 2 weeks to effectively petition a local High School’s governing body to keep the sports, JROTC, music, and arts programs during charter school redevelopment.
• Provided leadership training for member-leaders in the community.
• Built new relationships with community leaders, community advisory councils, and education task forces throughout my district to grow awareness for Stand For Children’s mission.

• Market property sales through social media, email marketing, web advertisements, and phone calls.
• Network with real estate investors to determine how our company can better serve their investment needs.
• Conduct and arrange interviews with applicants to join our investment team.

Greater Los Angeles Area

• Created lesson plans and curriculum to meet California state guidelines and requirements.
• Set clear short-term and long-term goals to improve students’ literacy abilities by an average of 3 grades levels.
• Provided necessary accommodations and modifications to ensure growth and success of all students.
• Awarded the Donor’s Choose grant for $2,000 worth of classroom materials.

Greater Los Angeles Area

• Tracked and analyzed student data to assess grade level and content knowledge.
• Led 85 students to a class average of proficient in district assessments in 2007 and 2008.
• Achieved a 20% increase in History in my first year with engaging lessons that invested students in their learning.
• Awarded the Donor’s Choose grant for $750 worth of classroom materials.

Postbac/Credential, Education

Activities and Societies: Kappa Delta Chi Sorority, Inc.Multiple Subject Credential

Ba - Theatre, Theatre Studies

Activities and Societies: Kappa Delta Chi Sorority Inc., Latino Student Union, Human Experience TheatreLatino Student Union - 2001-2005.