Victoria L. Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

- Managed the national organization’s email calendar and utilized Salesforce Marketing Cloud for all execution and analysis. - Developed a multi-channel marketing strategy for fundraising efforts- Assisted in developing a paid digital marketing program for fundraising across channels, including social, search, display, and email.- Analyzed email performance and delivered reports to internal teams, facilitating performance discussions across the organization.- Introduced a new email production process to improve team efficiency and transparency.- Copyeditor for all email communications

Chicago, Illinois, United States

- Developed and executed audience-specific, strategic digital marketing campaigns for all 40+ zoo initiatives, including ZooLights, seasonal tourism, membership drives, and more. Focused on uniting cross-promotional opportunities across the organization to funnel a coordinated, holistic user journey.- Managed email strategy across all departments, revamping the email calendar & created the first zoo-wide email performance evaluation tool. These dedicated efforts increased the zoo’s average open rate to 32%.- Created & managed paid advertising plans for all zoo initiatives in both digital and traditional channels.- Managed marketing budgets ($150K+), invoicing, & all vendor relationships.- Led the adoption of Salesforce for Lincoln Park Zoo and co-created a committee to implement the database zoo-wide, created guidelines, standards, policies, and training tools for staff to adopt Salesforce.- Developed data tracking tools to unite cross-platform performance via Salesforce dashboards and other tools. - Interim Salesforce Administrator and helped with initial buildout.

Chicago, Illinois, United States

Chicago

As the organization's first Marketing Communications Manager, I -Developed marketing and communications strategy for all organization initiatives, including fundraising, volunteer recruitment, and brand awareness across digital and traditional platforms. This included social media, email, and print campaigns.-Managed all gift entry, constituent management, and organizational management in our database, Salesforce. Utilized Salesforce to create reports on campaign performance, donor performance, and contact behavior.-Cultivated donor recognition program and fundraising strategy in collaboration with the Executive Director.-Created & managed all external communications and solicitations, including social media, email, and printed solicitations.-Created and managed the communications calendar. -Developed and managed all web content, including the strategy, redesign, and overhaul of the organization’s website in 2017.-Managed internal communications for the organization, focusing on creating employee onboarding processes and internal organizational operations procedures.-Created all digital graphics and print marketing materials using fluent knowledge of Adobe Photoshop and InDesign.-Developed relationships with local media outlets and increased media presence over one year.-Managed all Google AdWords and analytics activity, tracking progress and increasing the organization’s SEO and web presence.-Planned and executed fundraising events in collaboration with Executive Director and staff, including the organization's annual gala, Bark 'n Ball.-Managed and coordinated corporate partnerships.-Responsible for maintenance and management of the database, Salesforce, as well as reporting, analytics, and updates.

Chicago, Illinois, United States

Chicago

As the Volunteer Coordinator for SitStayRead, my position required me to have a hand in many, if not all, areas of the small nonprofit organization. I created the organization's new hire training policies and procedures, as well as restrategized and developed the entire training process for incoming volunteers. I shaped and improved the training program for all volunteers by creating stable and consistent policies and procedures that aligned with the organization's mission and goals, while using proven techniques in development and learning that lead to an increase in volunteer retention. I was responsible for all aspects of volunteer management - from recruitment to training, to retention and appreciation. I developed strategic plans around volunteer retention and appreciation, as a goal for the organization was to acquire new volunteers, utilizing multiple media sources and recruitment practices. I also did many independent graphic design projects for various marketing materials for SitStayRead, with my extensive knowledge of Adobe InDesign and Photoshop fully utilized.

Chicago

Freelance writer focusing on local feature stories and opinion pieces for publications such as Curbed Chicago.

Chicago

Management Consultant for a local small business, Wicker Pet, located in the heart of the Wicker Park neighborhood of Chicago. I was responsible for redoing and reorganizing the entire business from the ground up - from inventory and budgeting to training and operations. I was the primary contact for all customer service transactions, manager of billing and our database of customers, and responsible for acquiring new customers and revenue sources. The organization was going through a complete re-haul, and I was the spearhead for it.

Chicago, Il

Assisted the Director of External Relations in all internal and external marketing, fundraising, event, and public relations affairs. Gained experience in donor management, gift management, event coordination and creation, grant writing and acquisition, creating and maintaining fundraising campaigns, social media management, social media campaigns, volunteer engagement campaigns, and various day-to-day office tasks. Fluent in Salesforce and Constant Contact software, as well as other donor-related software. Created and designed multiple materials for programs and marketing campaigns.

Chicago, Il

Shift Manager at Protein Bar, a fast-growing, Chicago-based chain of healthy-eating restaurants. This job requires knowledge of all inside practices within the restaurant, as well as being able to manage a staff of over 30 people on daily shifts. I also managed the food purchasing for the store daily, and was able to manage the costs of purchases vs. our weekly sales outputs, hitting our target numbers and reaching even lower percentages. I also assist the General Manager in problem solving and issues management.

River North, Chicago

Manage the kitchen at growing quick service restaurant Protein Bar. Responsible for daily purchases for the store, as well as inspecting all food quality, training new employees on kitchen and prep duties, and overseeing all kitchen and prep activities daily.

Responsible for handling minor computer problems for over 168 users. Worked with all Microsoft programs and PCs. Installed new computers for each user. Fixed basic computer; issues and helped users with user-related computer problems. Organized IT station. Assisted head IT figure in dealing with serious computer and printer errors/problems.

In-Chief of award-winning and nationally-renowned high school newspaper. Managed a staff of 42 members and handled all daily activities, major decisions regarding the paper, designing the front and inside, as well as creating more efficient ways of production and taking full responsibility for the paper's successes and failures. Worked heavily with Adobe software, including InDesign and Photoshop.