Victor Ponce Email and Phone Number

Leading teams working with clients such as: Kenvue Latam (formerly known as Johnson and Johnson consumer health), BMW San Luis Potosí Plant, Amazon México (launching the first-ever economic and social impact report in the country), Kellanova (formerly known as Kellogg), and Yara.Developing media strategies, focused on crisis management, and strengthening media relations.

Clients included ADM Mexico Pet Division (dog and cat food) and Instituto Natura Mexico (promoting public policies to improve children’s education). Media and influencer relations, development and implementation of comms strategies, issues, and budget management. Formerly SAE to Signify, the world leader in connected LED lighting systems.

Promote the participation of all employees at the CDMX office in Voluntarism and Pro-bono activities through partnership with ally organizations.

Ensuring consistency in the brand's voice and communications objectives by closely working with and coordinating local media communications teams across LATAM and the Caribbean where the company has presence, mainly in Argentina, Brazil, Colombia, Uruguay, and nine Caribbean countries. Creation and revision of media strategies, as well as providing support to the operating licensees of the brand on issues and crisis management and assessing media inquiries to ensure alignment. Coordinated the media strategy for the opening of three new markets in the Caribbean.In collaboration with the Editorial revision and content curation of the company's regional blog featuring stories.

Public Relations Executive for Sony, Universal and Paramount Pictures Home Entertainment, Christel House México (NGO), Becerril, Coca & Becerril (law firm) and coordination and implementation of the media strategy for the introduction of the Acorn TV streaming platform.Media tours, development/translation and distribution of press releases, crisis management, budget management, organization and logistics of events, interviews with international talent and the company's spokespeople, as well as editing and correcting social media content developed by the community manager.

Sony Pictures, Universal Pictures and Paramount Pictures Home Entertainment.-Working along with media outlets, mostly entertainment.-Events: managing budgets, call media outlets, finding venues, dealing with providers.-Reports: monthly and yearly reports. -Press Releases: developing/translation-"tropicalization" and distribution. -Copying: for some specific purposes. -Phone interviews: finding the right journalist/media outlet to carry out phone interviews with international talent (actresses, actors, directors).Among other fun things.

Living abroad is always an extraordinary opportunity to seize all kinds of new experiences. To enhance even more my time living in Ireland, I volunteered in the Embassy, where I got the opportunity of experiencing some of the activities that are being done to expand Mexico’s relations with Ireland. Not only I had the opportunity of interacting with diplomats, artists, entrepreneurs, business people and the Mexican community in general, but I also had the responsibility of analysing Irish media in order to write monthly reports for the Mexican Secretariat of Foreign Affairs (SRE), as well as giving support during events.

Fun activities included: editing the content of the company’s magazine, assisting with promotional activities and giving support during the organisation of events. I also helped to organise the market research, customer service and I was the community manager (Twitter, almost doubling Facebook fans and opening the company’s Instagram).Not that fun but still needed to be done: Updating and analysis of the databases and writing reports.

Within the City Council program “AutoProyéctate”, I trained high-school students in investment projects, economic studies and financial studies to provide them with some of the basic skills to help them to become entrepreneurs.

As a Marketing Project Coordinator, I executed a Marketing Strategy for products related with apiculture, analysing the Honey Market in the city in order to develop a Marketing Plan to benefit local honey producers by branding their products.