Vinay Patel Email & Phone Number

Medford, Nj, Us

08055

I leverage customer churn analysis to enhance and refine our marketing strategies. I play a key role in developing a social media marketing strategy that includes podcast placements, online newsletters, influencer partnerships, and sweepstakes promotions. Additionally, I conduct focus groups to gain insights into customer preferences, which informs the improvement of our connected vehicle solutions. I also lead the creation and distribution of external marketing content for AT&T’s Fleet and Asset Management portfolio, ensuring effective communication of our offerings.Key Contributions during this tenure include:• Directed digital email & MMS marketing efforts for AT&T Connected Car, achieving 155% increase in open rates and 175% rise in click-through rates; received the AT&T Connection Award for excellence.• Nurtured and fortified partnerships with external creative agencies to ensure alignment between marketing materials and internal objectives.• Designed and implemented joint digital marketing campaigns in collaboration with vehicle OEMs & external partners.• Improved digital content delivery efficiency by identifying and addressing process inefficiencies.• Orchestrated AT&T’s participation in trade shows and events for Fleet and Asset solutions, boosting product and service visibility within targeted industries.

Atlanta, Georgia, United States

I provided sales support materials while ensuring alignment with Channel Marketing. I directed internal communications to sales teams about updates to the IoT portfolio and spearheaded various projects, including customized customer communications and lead nurture programs to boost sales opportunities. Additionally, I organized Officer Trimester Business Reviews with leadership from the IoT and AT&T Business segments and developed activation plans for IoT-centric products and services. My role also involved facilitating integration efforts between the IoT team and the wider AT&T Business Organization.Key Contributions during this tenure include:• Recognized with AT&T Key Contributor Award for exceptional performance.• Created and distributed marketing content for IoT portfolio, boosting documentation utilization by 145%.• Managed and updated IoT product pages on AT&T Business website, increasing page visits by 110% and engagement by 134%.• Provided ongoing feedback and content revisions to support the IoT Product organization during yearly Planning session.

Atlanta, Georgia

I conducted informative customer sessions and presentations showcasing the business benefits of our IoT products. I led officer segment business reviews to highlight our successes and address the specific needs of key sales segments within IoT. Additionally, I coordinated technical alignment sessions with the GTO and IoT Product Development teams to ensure seamless integration between IoT initiatives and federal government requirements. My role also involved developing and communicating critical action items for the IoT Solutions team within the Federal Public Sector.Key Contributions during this tenure include:• Led integration of IoT Solutions with AT&T’s Business sales teams, boosting sales penetration for connectivity and advanced services across multiple industry verticals including retail, healthcare, and financial services.• Established and sustained IoT Solutions partnership with Public Sector Solutions team, achieving 127% increase in Federal Public Sector leads.• Identified and addressed gaps, supporting the development of business cases for public sector IoT sales, leading to the recruitment of additional staff to refine processes.

Atlanta, Georgia

I managed and expanded a diverse portfolio of customer accounts, including LifeAlert, QualcommLife, Boston Scientific, and Numera, ensuring effective account management and prompt issue resolution. I coordinated with cross-functional teams in pricing, operations, distribution, and marketing to meet account needs and achieve outstanding results. Additionally, I developed forecasts for Healthcare IoT products and played a pivotal role in exceeding budget targets through strategic account and product management initiatives.Key Contributions during this tenure include:• Recognized with AT&T Key Contributor Award for exceptional performance.• Spearheaded launch of AT&T Foundry for Connected Health at TMC Campus, driving 150% increase in healthcare projects and facilitating AT&T's expansion into healthcare sector.• Engaged with external partners and potential customers to explore collaborations aimed at enhancing device connectivity and expanding customer base.• Directed phase-out of AT&T EverThere product, managing customer communications, inventory liquidation, and trademark transfer, attaining 74% recovery of inventory investment.

Greater Atlanta Area

I spearheaded the integration of AT&T's product suite onto mobile devices, collaborating closely with developers and OEMs to ensure a successful market rollout that aligned with device launches and MR/OS updates.Key Contributions during this tenure include:• Acted as strategic consultant, identifying and addressing potential challenges, developing plans to enhance service delivery, and ensuring alignment with device portfolio objectives.

Greater Chicago Area

• Coached, lead and developed a team of 10-15 customer service representatives responsible for handling business service orders, inquiries and problems via incoming calls and/or e-mail

Lincolnshire, Il

Mba, Management

Activities and Societies: Dean's Fellow

Bachelor Of Science - Bs, Computer Science And Engineering

Activities and Societies: Cum Laude, Institute of Electrical and Electronics Engineers, International Student Organization, Indian Student.