• Responsible for generating revenue from 200+ Pan India distributors and key retailers for electrical products.• Responsible for driving monthly sales targets of a four-member team.• Serving as single point of contact for delivering information on programs, promotions and products. • Cross team coordination with channel marketing, e-commerce, marcom teams to support distributors and key retailers with product samples, marketing collaterals for branding. • Responsible for strategizing and executing plans to revive 100+ low performing distributors.• Driving product focused, region-specific and new product sales campaigns to enable distributors to achieve their monthly and annual targets. • Liaising with internal and external stakeholders for feedback and to improve current processes • Involved in onboarding and training of SME retailers and distributors on the e-commerce platform of SE. • Development of long-term relationships with key partners for regular and repeated business opportunities. • Publishing dashboards, maintaining reports and presentations for sales performance analysis.

Heading Marketing and Sales for the Community vertical in Bangalore• Strategize, execute and measure innovative BTL brand activations (promotions and events) for communities across the city to improve brand visibility • Build and lead the Community Tele-sales team and drive lead conversion via push and pull mode of selling • Manage relationship with key stake holders of community associations and builders to execute short and long term marketing plan • Involved in vendor identification, purchase request creation, reviewing and finalizing quotations, ensure PO release, invoice verification and bill settlement with multiple vendors for manpower, branding materials and event execution. • Coordinating with in-house creative agency to design and develop marketing collaterals • Analyze competitors and develop strategies to increase penetration in existing and new areas• Driving field sales conversions by day to day interaction with front line executives and team leaders • Work closely with the operations team to ensure timely roll out of services in communities and initiate promotions • Preparation and analysis of weekly and monthly sales and marketing reports• Establish trackers and dashboards for lead management, enquiry conversion, on-going marketing deals• Recruitment, training, roster management, designing & modifying incentives and performance appraisal of subordinates (100+ members-Assistant Manager, 10 Team Leaders and 87 field executives).

Responsibilities• Ensuring closure of billing related complaint tickets on a daily basis • Creating Activity Log and defining responsibilities to improve productivity of team• Drill down on root cause for Refund tickets based on data analysis and sampling• Initiated daily refund dashboard publishing• Symptom codes created for Refund TTs to identify root cause and highest contributorAchievement: • Reduced ticket closure GART from 8 days to 4 days and billing complaints inflow by 20% in 3 months.

Responsibilities: • Managing day to day operations of the branch such as priority ticket closure, material and manpower availability, customer escalations, monitoring network uptime.• Handled a team of 47 members in Srinagar Colony branch and drive frontline productivity • Planning monthly roster and EOD planning for vendor teams.• Complaint analysis, monitoring dashboards to avoid downtime and timely restoration of linear linksAchievements: • Initiated Minimum Stock Level in three area offices, apart from the material at branch stores.• Lead the team in bringing down open GART from 17 hrs to 9 hrs after the massive impact on network & service due to thunder and storm in Hyderabad in Oct ‘15.

Served as Intern in the Purchase Department at Forbes Marshall Pvt. Ltd. , PuneProject Title: Optimization of time in Purchase Department, Boiler Division