Communications Specialist
Current• Responsible for executing our end-to-end CRM strategies to drive personalised customer communications.• Responsible for key messaging and copy creation for email, external articles, website, in-app and sms.• Executing end-to-end of email, in-app and sms marketing campaigns that deliver against business goals.• Project manage various lifecycle projects and campaigns, working closely with Brand, Customer Success, Product, and Design teams.• Own reporting and analytics for all journeys, triggered sends, etc. Provides insights to inform improvements of current journeys, and where we can add new journeys/triggers due to conversion drop off. • Act as a key partner to the business as the customer insights and CRM best practices expert.• Analyse and identify areas of opportunity to drive high quality conversions through product enhancements and communications.• Identify end-to-end conversion gaps to leverage the opportunities across website, product and communication plans that drive acquisition, conversion and feature adoption.• Work closely with our UX Team to define product positioning and core messaging through extensive customer research and a/b testing.• Work closely with stakeholders to outline conversion solution requirements for established company and domain KPIs. • Execution and prioritisation of conversion solutions working with Tech, Business Owners and CX.• Analyse and measure results, and iterate.