• Maintains full responsibility for assigned business unit, including profitability, product management, budgeting and business unit operations.• Creates sales projections and sets objectives for assigned business unit products.• Coordinates Product management with Field Sales organization, Research and Development, Engineering, and Marketing.• Drives sales effort for assigned business unit products.• Manage and handling direct sales in order to develop new sales pipelines.• Creating partners network.• Networking with existing partners in order to maintain links and promote additional products and upgrades.• Have a team approach and work as a co-player with Field Sales and the other company units and departments• Responsible for advancing company customer service reputation with external & internal customer base.• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.• Formulates all sales policies, practices and procedures.• Collaborates with marketing department to establish and control budgets for sales promotion and trade show expenses.• Directly supervises subordinate managers and other employees.• Responsibilities include interviewing, hiring, and training employees; planning, assigning, addressing complaints and resolving problems.• Sells products by implementing sales plans; supervising sales staff• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Holds regular meeting with sales staff.• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.