• Oversee total brand site P&L; achieve top-line and bottom-line results. Manage and optimize the advertising and promotions budget/spend for onsite marketing & promotional programs.• Establish metrics and processes to implement efficiencies and control costs.• Build a cohesive, high-performing team.• Responsible for developing and managing Customer Acquisition and Retention strategies based on data and consumer insights.• Prioritize and address immediate concerns with… Show more • Oversee total brand site P&L; achieve top-line and bottom-line results. Manage and optimize the advertising and promotions budget/spend for onsite marketing & promotional programs.• Establish metrics and processes to implement efficiencies and control costs.• Build a cohesive, high-performing team.• Responsible for developing and managing Customer Acquisition and Retention strategies based on data and consumer insights.• Prioritize and address immediate concerns with consideration of the long-term goals and growth plan.• Research industry trends, seeking opportunities to bridge gaps in business objectives, and push the business forward.• Provide post-program ROI analysis, make recommendations based on results to increase sales, opt-ins, Average Order Size (AOS), Average Unit Sale (AUS), and repeat purchases.• Build, manage, and refine online assortment, promotions, price management, and product/content story presentation. Lead team in executing seasonal vision from concept to launch.• Collaborate effectively with colleagues from a range of disciplines including Marketing, Creative, Operations, etc.Key Achievements:• 400% Sales Growth• Successfully Revamped and Relaunched the Website with New UI & UX• Optimise the Inventory level to increase the sales. Show less