Sharon Walker Email & Phone Number

Coppell, Tx, Us

Dallas, Texas, United States

Coppell, Texas, United States

Provide high-impact marketing strategy and execution plans with an emphasis on customer acquisition, engagement & retention, subscription marketing, communications and product development for B2C and B2B customers.

Irving, Tx

Responsible for the integrated marketing strategy and implementation of multi-channel ecommerce connected vehicle services programs. Maximized acquisition, engagement and retention initiatives and owned key KPI's including subscription revenue, new customer acquisition, retention/churn and ROI.• Led partnerships with Nissan North America/Canada/Mexico, and Hyundai Motor America, serving as the primary marketing advisor.• Developed ROI-positive marketing strategies to drive enrollment, service usage, and acquisition/renewal of connected vehicle subscriptions. Designed personalized multi-channel marketing programs including email, direct mail, website, mobile app, push, SMS/text, in-vehicle, POS materials, and call center. Increased enrollment rates by 441% and conversion rates by 250% (Q1’16 - Q2’22). Increased direct-to-self-pay customers by 295% (Q1'19 - Q4'21).• Drove paid subscription through development of packaging, pricing and promotional recommendations. Wrote packaging and pricing business requirements for CRM system.• Responsible for the overall customer experience. Drove significant increase in mobile app ratings for Nissan (91% increase) and Infiniti (141% increase).• Assisted in development of website/app UX/UI to drive product engagement and subscription revenue. Improved website payment process UX decreasing fallout by 20%,• Drove acquisition/retention through execution of call center strategies, improving customer save rates by 204%.• Leveraged analytics to track campaign effectiveness and provide messaging optimization insights.

Irving, Texas

Managed connected vehicle marketing program execution including campaign development strategy, implementation and execution of campaign initiatives that maximized subscriber acquisition and retention.• Managed strategic partnerships with Nissan, Infiniti and Hyundai.• Designed and implemented complex, multi-channel marketing programs.• Worked with cross-functional teams to successfully launch and manage programs including mobile apps and websites.• Developed marketing requirements for new program standup.

Irving, Texas

Lead digital marketing programs for automotive roadside program and connected vehicle services.• Developed enterprise-wide User Experience Initiative to evaluate and improve the customer connected vehicle experience including in-vehicle, web, mobile, and call center.• Developed eCommerce enrollment and renewal portals for Infiniti InTouch Services and Hyundai BlueLink connected vehicle subscriptions. Developed SEO-optimized website for roadside program.• Identified opportunities for subscriber growth, marketing metrics improvement and cost reduction.• Developed OEM social media monitoring program.

Managed SEM Re-Seller partnerships with Google, Yahoo and Bing resulting in a $25M annual revenue stream. Responsible for performance analysis and optimization to meet KPI's, new product development, co-marketing program execution, contract negotiations and liaison to the technical team supporting the SEM partnership platform.

Consumer Experience Manager, Proficient in all areas of the Product Life Cycle, Marketing and Business Plan Development, Content Management, Partner Relations, Project Management, Business/Technology Liaison, Verizon Excellence Award Winner for Marketing, Verizon Excellence Award Finalist for Innovation, Management Development Program

Mba, Marketing

Bs, Mass Communications, Minor Public Relations