Walt Valo Email & Phone Number

Chicago, Illinois, US

Phoenix, Arizona, US

Tempe, Arizona, US

Tempe, Arizona, US

• Provide strategic marketing oversight and ensure client satisfaction on web design and development, creative projects, and all digital marketing accounts.
• Consistently meet or exceed client and agency business goals through strategic planning, data analysis, service delivery, and best-in-class digital marketing execution. Recognized by Google as a top-five agency in NA.
• Ensure client satisfaction through exceptional service and relationship building; achieved an average net promoter score of 9.0 across all accounts in most recent client survey.
• Responsible for researching, developing, and presenting marketing strategies to prospective clients, including C-level executives, for new business pitches and RFP’s. Successfully presented and won a variety of new.
• Managed team of seven direct reports across various departments and 20+ employees as account director; grew agency headcount by 2.5X and restructured account teams to provide better support and service.
• Designed career progression and training plans for marketing team members; provide consistent mentoring and coaching to ensure individual success.

Tempe, Arizona, US

Tempe, Arizona, US

Toledo, OH, US

• Create marketing plans and develop branding, social media, SEO, SEM, and integrated online marketing strategies for clients.
• Drive social media engagement on Facebook through content creation, segmentation, A/B testing, and strategic analysis.
• Grow client website traffic by leveraging insights from Google AdWords, Bing Ads, and organic keyword research/analysis.
• Analyze website traffic in Google Analytics and adapt campaigns based on keyword, ad, conversion, and social media trends.
• Collaborate with clients to accomplish their goals and make strategic recommendations that improve campaign performance.

US

• Selected to lead a team of student consultants in a college-wide branding initiative for the Fisher College of Business.
• Designed, built, and executed a market research project that consisted of surveys, focus groups, and one-on-one interviews.
• Collaborated with representatives of Fisher’s key constituent groups to develop survey and focus group discussion guides.
• Led team in analyzing survey data for over 1400 survey responses. Oversaw and coordinated more than 40 hours of focus groups with over 250 participants. Guided team through data analysis, identified trends, and.
• Gained approval of the dean and the Branding Advisory Group after effectively presenting our research findings and insights.

Columbus, OH, US

• Managed strategic business analysis for the Clairol and Venus brands by collaborating cross-functionally with the internal social, commerce, and mobile teams to develop a competitive analysis template and scorecard.
• Conducted international competitive analysis of digital media for the Venus brand in Western Europe and successfully identified opportunities to optimize the limited marketing budget in that market.
• Collaborated with the P&G brand team, P&G’s PR agency, and Resource Interactive’s CPG team to develop and execute social media strategy on Facebook and Twitter for the Clairol brand.
• Oversaw content creation for and managed the Facebook and Twitter content calendars for the Clairol brand.
• Developed and presented bi-weekly social media monitoring reports that informed clients on competitive social media trends and best practices and identified strategic social media opportunities for the Clairol and.

Toledo, OH, US

• Created and implemented online marketing campaigns within Google AdWords. Developed ad copy, searched for relevant placements, and drove paid and organic search through extensive keyword research.
• Analyzed website traffic data for keyword trends and made recommendations to clients in order to optimize their website performance.
• Collaborated with other marketing agencies to provide strategic recommendations and feedback for their clients.

• Co-founded a landscaping business as a freshman in college, continued to grow it throughout college and beyond.
• Acted as sales and operations manager for over 50 clients and accounts, which included planning and scheduling of jobs and employees, billing, bookkeeping, and implementation of new procedures for tracking jobs.
• Solicited, estimated, and negotiated new contracts with customers.

• Performed inside and outside sales throughout Ohio, Pennsylvania, and West Virginia. Primarily called on distributors, sales reps, and contractors in the HVAC industry.
• Collaborated with engineering firms to get products listed in job specifications.
• Designed sales literature and marketing promotions.
• Helped launch the Duct Express division at the Columbus, OH plant.

Master Of Business Administration, Marketing, Strategy; Minor In Innovation

Bachelor Of Science In Business Administration, Marketing; Minor In Entrepreneurship