Wayne Watts Email & Phone Number

Southlake, Texas

• Expanded participant base from 0 to 175 in 8 month period by exhaustive research efforts, community outreach, grassroots promotions, basketball game visits, camps and clinics, and referrals• Increased monthly revenue from an average of $1,000 per month during the first quarter of training to over $6,000 per month during the last quarter• Initiated and activated sponsorship with Grapevine Parks & Recreation to grow program in surrounding areas• Worked directly with club manager, service manager, and corporate team to ensure that best practices are in place regarding payment, processing, and club operations• Trained an average of 40 kids per week, focusing on private, small group, and large group training• Led a team of three coaches by preparing workouts and scheduling off-site promotional opportunities

Dallas, Tx

Wrote and developed plan scope, created and managed budget, developed a timeline, and negotiated with facilities Led campaign to generate over $85,000 in revenue; Created sales and sponsorship packages and processesCreated and implemented marketing and community/public relations plan, including the following: garnered a local TV and radio sponsor, sent out press releases and PSAs, posted info on Mavs website, facilitated e-blasts to 350,000 Mavs supporters and in-house database , promoted at Mavs games, and posted flyers at partner businessesNegotiated cash and trade agreements with vendors and other organizations to add to visibility; Vendors included Brand Jordan, Fuze Beverages, Dallas Mavericks, ESPN, 24 Hour Fitness, and University of DallasDeveloped content and coordinated design for promotional materials such as flyers, letters, and e-blasts Prepared and followed up on direct mail piece to NBA & NFL Teams and businesses for silent auction itemsOrganized registration of participants, maintained records of event details, managed operations, facilitated celebrity involvement, researched potential beneficiaries, and hired, trained, and supervised volunteersParticipating celebrities: Dirk Nowitzki, Michael Irvin, Jason Kidd, Everson Walls, and pro bowler Carolyn Ballard

Denver, Co & Dallas, Tx

• Led efforts to generate over $250,000 in revenue through fundraising, sponsorship, and private donations• Managed inaugural foundation event in Denver that raised over $40,000 for victims of Hurricane Katrina• Spearheaded marketing efforts for events and programs, including grassroots efforts and conventional mediums such as TV, radio, newspaper, and internet; write marketing plans, website content, and brochure content • Developed leadership and scholarship programs for middle and high school students from program inception that provided academic, community service, and college-prep opportunities to over 70 students in Colorado and Texas• Created and developed 8 programs and initiatives that enabled the foundation to impact the lives of underprivileged youth by providing resources such as monetary grants, in-kind gifts, and access to better opportunities• Collaborated with national sponsors and organizations to increase visibility and further the efforts to improve the lives of all children; Major sponsors and organizations included Southwest Airlines, Boys and Girls Club of America, Reading is Fundamental, Nike, Chick fil-A, and Children’s Medical Center of Denver and Dallas• Wrote press releases, scheduled appearances, and pitched stories to local and national media outlets; pitches resulted in coverage from ESPN.com, NBA.com, Fox Sports, Nuggets.com, Mavs.com, CBS4 Denver, ABC7 Denver, NBC5 Dallas, Dallas Morning News, Denver Post, Rocky Mountain News, Greenville News, and several radio stations• Initiated efforts to gain increased exposure from the NBA, resulting in Greg Buckner winning the NBA Community Assist Award for the month of February in 2007• Scheduled event appearances with high profile athletes, entertainers, and other celebrities • Evaluated and managed new revenue streams, including fundraising ventures such as a wine tasting, a black tie gala, a celebrity bowling event, and a poker tournament; Promote all events and programs

Greater Atlanta Area

• Promoted to team leader during 2004-2005 season, offering guidance and assistance to seven sales reps• Contributed $170,578.60 in total revenue and 8,260 tickets sold during 2004-2005 season• Generated $128,940.50, exceeded sales goal of $113,700 by 13% and sold 5,096 tickets during 2003-2004 season• One of two people in 20 person sales department to reach personal sales goal for 2003-2004 season• Played vital role in department reaching team goal of $864,000 and increased revenue by 28% from previous season• Maximized ticket sales by selling group tickets, suites and premium groups through various channels, including hotels, hospitals, chambers of commerce, businesses, adult and youth basketball leagues, and AAU teams and leagues• Made 300-500 phone calls per week (cold calls and follow-up calls) along with visiting clients off-site and at games, participation with large group mailings, prospecting, customer service, and attendance at all Hawks games and events• Developed relationships with clients by implementing a detailed follow up campaign aimed at getting referrals• Implemented strategy for first-annual Latino-American Night, French Club Night, and WNBA Night, which included planning the sales campaign, writing the business plan, and conducting roundtable sessions to discuss in game activities

Greater Atlanta Area

• Helped Atlanta’s youth develop a love and passion for basketball by teaching camps and clinics to 20-150 kids • Instructed kids of all ages on good sportsmanship and fundamentals, as well as examples of daily workout regimens• Built the Hawks brand with young players and enticed them to sample the Hawks product by attending a game• Expanded the Hawks fan base, both locally and regionally, through basketball instruction and education

Asheville, North Carolina Area

• Collected $13,454 in Total Revenue for Altitude and $11,097 in six week period for NBA Preseason Game• Maximized revenue by selling sponsorships, season tickets, and group tickets• Established new leads by contacting local organizations and conducting outside meetings

Coordinated distribution of media credentials to over 1,000 media membersOrganized press conference rooms and overall setup for media prior to gameGathered and transported statistics to and from media during the game

Bachelor Of Arts (B.A.), Management & Society

Activities and Societies: Advisor, UNC Sports Business Club Mentor, Big Buddy Program Player, UNC Junior Varsity Basketball Team

Education record