Director, Specialized Marketing Programs
CurrentResponsible for leading the strategy and execution of specialized programs and campaigns that support key company initiatives as well as individual product marketing priorities. Works closely with the Demand Center and Product Marketing teams to identify key objectives and needs; design an approach to prioritize the planning and execution of campaigns and other initiatives that fall outside of core demand generation; and continually test, monitor, and report outcomes for new approaches in an agile way. This role ensures a consistent, high-quality approach to planning and aligning product-level outreach with broad-based initiatives and drive a positive customer experience. Activities also include support for sales meetings, collateral creative and build, and other materials for sales enablement.