Wayne Lee Email & Phone Number

Atlanta Metropolitan Area

- Analyze data from screeners and central location testing (CLTs) to provide recommendations to executives and culinary staff on which products should move forward into market or national tests and how to best position those products for success- Program in Decipher, launch, and monitor screener surveys with panel providers to gather consumer insights on proposed products using various survey methods including monadic and max diff surveys- Conduct buyer reaction studies (BRS) with general population or heavy fast food user audiences as well as loyalty customers for Jimmy John’s, Sonic, and Arby’s to gain insights on current products in the marketplace and to make recommendations on changes to optimize customer experience- Use Circana Crest Decision Key and Checkout platforms to gather data and provide insights about products and consumers to key stakeholders- Use Datassential and Technomic platforms to research products, menus, and ingredients for analysis of innovative culinary ideas and related topics of interest for key stakeholders- Use Ace Metrix platform to analyze and gather data on ads, and their effectiveness and report performance of those ads and other relevant metrics to key stakeholders

Atlanta Metropolitan Area

Gainesville, Ga

- Create and place forms with progressive profiling on landing pages to generate leads organically using Hubspot- Use email automation to create work flows in Hubspot to automate nurture and drip email campaigns for leads- Write compelling email and landing page copy including subject lines and preview text for emails- Use contacts from lead generation efforts to create and execute occasional blast email campaigns for special promotions and events using Hubspot platform. - Research, write, and edit the FUELSNews daily newsletter, which is distributed to thousands of subscribers daily, reviewing local and global news and topics related to fuel and crude oil markets- Produce, write for, and edit the FUELSNews 360 magazine published quarterly recapping fuel related news, the global economy, and crude oil markets.- Produce and coordinate a monthly webinar on various fuel related topics- Create quality Power Point slides on various products and topics for the use of sales representatives in their quarterly business review meetings with customers- Produce ad hoc fuel market analysis including copy, charts, and graphs for customers- Create high quality marketing brochures, pamphlets, and fliers for use at trade shows and customer meetings

Jacksonville, Florida Area

• Managed multiple projects simultaneously using cross-functional teams to analyze, test, and optimize the digital marketing efforts of major corporations including Fortune 500 companies - Optimization focus for different clients included website, conversion funnel, email, and PPC ad testing and optimization • Managed cross-functional teams of up to 15 employees on concurrent projects - Including Optimization Leads, Research Analysts, Designers, Developers, and QA specialists• Developed and maintained 6-month running project plans for initial discovery work, website testing, and optimization for multiple clients to ensure quality was upheld and deadlines were being met• Assisted the Optimization Lead in the review of client analytics data to discover opportunities for improvement and A/B testing. - Collaborated with Optimization Lead in the creation of optimization and testing strategy to increase conversions• Communicated website optimization strategies and approaches; from ideation through wireframing, design and development and obtained buy-in from clients and key stakeholders• Acted as the primary point of contact for day to day communications with multiple clients

Wayne Lee Holdings, Inc.

• Managed investigations for property and casualty insurance claims for several insurance companies in Florida• Managed investigations regarding public transportation insurance claims for the Jacksonville Transportation Authority• Managed diversified business interests

• Managed sales and office staff of 6• Over saw inventory allocation and purchasing - Negotiated pricing with vendors - Ensured seamless integration and operational readiness of products, equipment and employees• Managed accounts receivable• Handled customer complaints

Far Hills, Nj

• Mentored children to instill confidence and wellbeing through knowledge, flexibility, and preparation• Helped children with life coaching, study skills, SAT preparation, college applications, essays and various school subjects - Some students had learning disabilities and other disadvantages that required special consideration - Assisted 30-40 children weekly

• Founding member of the company• Helped lead the company through 3 rounds of financing before the company became public• Identified, developed, and managed relationships with potential investors and corporate partners - Built relationships with important individuals and companies that would further Fullcomm’s goals, products, and brand• Lead the team preparing multiple private placement memorandums prior to the public offering - To convey Fullcomm’s business plan and strategy to accredited investors (high net worth individuals) • Fullcomm became a publicly traded company in March 2000