William Mccord Email and Phone Number

Led multiple black label drug campaigns targeting various medical indications for both healthcare professionals (HCP) and direct-to-patient (DTP) audiences. My achievements include developing social media campaigns, responsive website designs, banner ad campaigns, printed materials such as doctor discussion guides, new business pitches, and more.

On the Blue Bunny brand, I initiated in-store marketing materials, aimed to inspire restaurant/dessert shop owners with imaginative ice-cream creations that screamed indulgence. Our goal? Encouraging customers to treat themselves to these one-of-a-kind icy dishes.During the pandemic, we brought to life two initiatives: "Ferocious Innovation," where we whipped up fun food tasting kits for clients to engage in at home sampling, and "Industry Dish," a platform dishing out the latest industry happenings and encourage ways to entice customers during Covid.

Redefining RedShelf from the ground up I was able to establish a new voice and fresh vision for the brand. My role involved crafting a consistent brand presence across various platforms, from digital assets to snazzy web design, print goodies, and even materials for trade shows. It was all about infusing our brand with vibrant energy and style!

In 2017 we embarked on a membership campaign focused on connecting our members. The scope of the project included both digital and traditional components. Also an interactive game to entice members to follow and engage online. As lead designer in charge of art direction, I saw this project through from concept to completion.

Shaking things up for a seasoned brand can be quite the adventure! That's the journey I embarked on with TableCraft. Steering their creative makeover, I brought in a wave of fresh ideas. From spicing up package designs to jazzing up catalogs and product sell sheets for our diverse global audience.

Teaming up with their London based office, I concepted and created an energetic 97 page catalog featuring their 2015 line of children’s educational toys.

Crafted stunning compositions capturing the essence of luxurious global travel adventures for their 2015 catalogs, inviting readers to indulge in the finest experiences around the world.

Creating visually appealing print, web and trade show branding, I’ve helped separate ourselves from the competition and lead the way in ecommerce and software solutions for the funeral industry.

In my role as a production artist, I played a key part in crafting designs for brands like Under Armour, Remington, and Bushnell. With that, I managed a range of tasks important to the position. From fine-tuning layouts, revisions, preparing print ready files to giving images that extra polished look through expert photo retouching.

On the GM Customer Relationship Management (CRM) team, I recognized the importance of fostering strong customer connections and brand loyalty. Within the GM family, I actively contributed to projects spanning Chevrolet, GMC, Buick, HUMMER and Cadillac. Additionally, I flexed my design skills by crafting a distinctive icon for OnStar’s Connections feature.

Assisted students with solving visual and software challenges.

Conceptualized point of sale materials and created new layout designs, saw projects from start to finish.