Wendy Matthews Email and Phone Number

Imeris mortgage agency is part of the Dominion Lending Centres mortgage network, enabling our team of qualified and experienced mortgage brokers to have access to the best rates and financial products possible. As VP my role encompasses everything that will help Imeris function optimally daily, as well as grow to reach, and even surpass its enormous potential! • Work directly with the President, forming a cohesive, united team to lead Imeris and its team of brokers. • Establish budgets using past results, current trends and future projections in order to define a plan that will provide maximum growth and performance. Finesse and adjust budget plans monthly as needed in order to adapt to the constantly changing industry. • Project sales growth, income and expenses for both the company and individual brokers. Keep all parties on top of Goal Plans while constantly analyzing the market in order to establish short and long term projections • Negotiate with suppliers to guarantee best rates, quality and services. • Improve and optimize current procedures, implement new processes where necessary. Ensure all policies are best-practices for the agency, brokers, and clients, as well as keep all tools up to date in order to maximize efficiencies. • Communicate constantly with the team of brokers to establish and promote a comprehensive team, planning quarterly meetings as well as webinars and other training forums. • Evaluate current marketing strategy and make adjustments where necessary; work within pre-set budget in order to maximize results.• Analyze marketing results and modify short and long term plans accordingly, shift focus among mediums as needed. Responsible for all aspects of company marketing, including print, digital, social media, CRM and database correspondence.

• Led strategic planning for many national clients’ web presence and digital initiatives. Developed strategies for web redesign (incl. responsive design), online advertising (re-targeting, geo-targeting, social media etc.), contests (social media, microsite, I-Framed), Social Media strategy, sample giveaways, digital coupons and CRM plans designed for maximum acquisition and engagement.• Kept on top of digital trends in order to assess their viability for each client. Ensured all initiatives kept in line with best practices, privacy policies and CASL rules. • Planed certain Large Scale and more intricate projects in order to accomplish its goals within constraints such as time, cost and agreed quality standards. Oversaw all aspects of interactive projects using planning, monitoring and controlling processes. • Delivered detailed proposals, yearly interactive as well as month end budgets.• Managed a team of Account Co-ordinators and Supervisors as well as Project Managers to ensure the day-to-day operational and tactical aspects of multiple or large scale projects, for multiple Clients. Coordinated all resources and stakeholders, setting deadlines, assigning responsibilities, monitoring, summarizing and communicating the progress of the project. Coached them in daily and yearly goal plans etc.• Worked closely with the Graphic Designers and Programmers in order to deliver projects that were in line with client expectations, both aesthetically as well as met functional specifications. • Efficiently and competently managed problems when things went off plan (due to scope-creep, changed requirements, missed deadlines etc.) brought them back on plan or created a new plan. • Built and maintained relationships with client partner agencies in order to ensure all aspects of the digital plan is cohesive with other media: TV, radio, print, PR etc.

• Consultant in Operations and Project Management; facilitated the launch of several internet marketing companies in Montreal, in the role of Director of Operations.• Liaison between the e-commerce platform, the graphic designers, IT personnel and marketing team, ensuring that all design and IT specs were met.• Collaborated and managed service providers, creating marketing and sales material, as well as web design.• Sourced, interviewed, hired and trained various personnel, including sales representatives, freelance writers and translators as well as marketing and office staff.• Implemented procedures to ensure day to day activities ran smoothly and efficiently, including a CRM to keep track of all sales leads and opportunities, plus methods to organize ongoing projects.• Facilitated the transfer of duties from an e-commerce website as it was in the process of being acquired by another internet marketing company; co-ordinated meetings and training with office staff and IT personnel.• Ongoing training for sales staff, cold call techniques, marketing and business strategies, lead generation and follow up as well as proposal writing and closing methods; attended meetings with existing and potential clients for important proposals

• Coordinated between the office in Vermont and clients in Montreal, creating marketing strategies in order to achieve maximum reach and frequency.• Worked within the client’s budget to establish and execute a program to help them attain short and long term goals. • Followed up with the broadcast team to ensure that the planned schedule is correctly implemented.• Acted as liaison between the client and the production team in Vermont in order to produce any necessary commercials.• Researched and meet prospective new clients and pitched to them how FOX and ABC TV could help them with their marketing goals. Created many new accounts in Montreal, names available upon request.

• Responsible each season for the development of all categories of ladies shoes, ranging from junior casual to mature winter boots, for each of the 106 Yellow, Cité and Alibi locations.• Attended trade shows in both North America and Europe to establish the trends that would be suitable for our clients and our price points. Worked the markets, local and foreign to source new and exciting items.• Negotiated costs for all items purchased, established correct retail pricing, and determined appropriate markdowns for special events as well as within and at the end of the season.• Worked closely with suppliers, domestic and overseas to ensure that all specifications were met in terms of materials, fitting and overall quality. Developed these specifications in conjunction with the designer for all new items to be sent to a factory or broker.• Co-ordinated daily with the sales team, distribution, import and finance departments in order to ensure that all goals were met, including determining a budget each season and ensuring that the correct products got to the appropriate stores in order to maximize sales.• Worked with the marketing team to establish accurate descriptions and information for the seasonal catalogues to help promote the products and to assist the staff at the store level with product manuals.• Responsible for the development of my team, assistant buyer and assistant to ensure that they each grew within their positions.• Managed relations between staff and customers, ensuring all needs were met. Coordinated staff meetings to promote positive employee relations.

• Responsible for maximizing sales, controlling inventory and managing loss in all locations across Canada.• Analyzed the market to determine future trends in order to plan for a season a year in advance.• Developed new items from the conceptual stage to finished product, including evaluating competing items, negotiating costs and spend program and designing packaging and labels. Gave vendors projections and bookings. • Produced monthly a three period budget, planed sales, inventory goals and gross margin for each location.• Reported weekly on departmental and personal goals, outlining strengths and weaknesses. Designed strategies to ensure all objectives are met. • Worked with staff at the store level to facilitate their needs, including completing schematics and operational guidelines. • Completed the merge of two buying offices (Laval, QC and Vancouver, BC) as part of the management team, including integrating two different computer systems, two separate management teams and training new employees.

• Opened three new locations, including interviewing, hiring and training new employees, implemented procedures and set the agenda to ensure the opening was smooth and efficient.• Responsible for the weekly schedule for 120 people, using planned sales to maximize productivity. Coached and developed my team, including conducting probationary and yearly review, disciplinary actions and continuous training. • Oversaw day to day activities at the front end of the store, including managing open registers, scheduling breaks, assisting cashiers, and helping customers with any issues or concerns. • Cross-trained as Merchandising Supervisor to increase sales through managing buyer relations, product selection and inventory control.