Wendy Ceballos Email & Phone Number

New York, United States

United States

New York, United States

New York, New York, United States

Oversees US independent bookstore business and educational wholesalers through management of commission rep groups and Abrams Canadian business. Serve as liaison to the ABA and act as Indie Ambassador for Abrams Independent Bookstore Clients. Primary sales representative to key museum accounts. Supervise the in-house Trade Sales Manager who focused on the educational & wholesale markets. Key Responsibilities:Primary rep for key museum accounts,Oversee and Grow all of Abrams sales in CanadaServe as primary contact with the ABA & Regional Associations In house manager for 5 external rep groupsWorks internally to develop and implement strategies for indie focused initiativesManage commission rep conferences twice yearly, positioning Abrams titles for sales sucess.Sales analysis to maximize sales in the independent channelOversee and attend all regional and national trade shows The Sales Operations role is responsible for supporting all stages of the sales cycle and provides support for the Abrams sales teams at all levels to ensure efficient and productive sales initiatives. This role coordinates with team leaders to ensure department processes align and ensures staff compliance. Evaluates and Establishes processes and procedures in order to improve the sales team systems, business practices, digital storage, and communications. This role additionally works interdepartmentally as the department consultant to company-wide processes and workflow improvements. Key Responsibilities : Process ManagementServe as department lead for all sales materials, including managing & delivering Launch & Sales Conference Materials Lead Title Affidavit Process Yearly Coop Pool ManagementDigital Material & Assets OrganizationEdelweiss Management & OwnershipCoordinate seasonal Digital F&Gs Internal Department CommunicationsSales Staff Training Coordination & Training Document ManagementTrains sales staff in new processes and products

Greater New York City Area

Oversee US independent bookstore business and educational wholesalers through management of commission sales rep groups and Abrams Canadian business. Serve as the primary contact for ABA and act act Indie Ambassador or Abrams. Primary sales representative to key museum accounts and local bookstores. Supervising the in-house Trade Sales Manager who focused on the educational & wholesale markets. Essential Duties and Responsibilities:Primary rep for key museum accounts and local key indie accounts.. Manage our sales efforts in Canada working with the Manda Groups to support and grow this important channel. Serve as primary contact with the ABA, as well as with all regional bookseller trade associations.Supervise 4 commission groups that work with independent bookstore and educational wholesalers, 25 reps in total.Work internally, coordinating with Abrams marketing team to develop and implement strategies for indie focused initiatives, programs and trade show presence.Organize and coordinate commission rep conference twice yearly.Create and prepare sales analysis to maximize sales in the independent channel.Direct cooperative advertising plans with wholesale and retail accounts.Oversee, coordinate and attend all regional trade shows.Direct Abrams presence and attend Winter & Children’s Institute.

Greater New York City Area

Oversee independent bookstore business and educational wholesalers through management of commission sales rep groups. Serve as the primary contact for ABA and act act Indie Ambassador for Abrams. Supervising the in-house NYC sales rep, that sells to NYC independent stores and select national accounts. Essential Duties and Responsibilities:Serve as primary contact with the ABA and Indie Next, as well as with all regional bookseller associations and their marketing programs.Supervise the efforts of 4 commission groups to independent bookstore and educational wholesalers. Work internally with marketing and publicity to develop and implement strategies for indie initiatives, programs and trade conferences.Organize and coordinate commission rep conference twice yearly. Create and prepare sales analysis to maximize sales in the independent channel.Direct cooperative advertising plans with wholesale and retail accounts.Oversee, coordinate and attend all regional trade shows including, Winter Institute, Children’s Institute and BEA.

Lake Forest Park

In this position I schedule author events for all three Company locations, pitch publishers to secure events, and work frequently with high profile authors in developing a continually dynamic and engaging events program. I also create and manage internal and external Company communications strategies, coach management on communications tactics for engagement with staff and customers on organizational changes, and oversee the design and appearance of Company Web pages.Additionally, I conceptualize and managed print, online and social media communications designed to promote the Company brand and events calendar. I maintain a communications calendar, and coordinate the development and execution of news releases and media responses.Other responsibilities include oversight of event marketing and promotions, the development of key messaging, branding and positioning statements, and direct management of events that involved 500+ attendees.My event team comprises of eight event staff, and I serve as the primary point of contact for incoming media calls, including requests for meetings and interviews with Company Executives and Experts.I have consistently exceeded publisher and author expectations.

Lake Forest Park

As a Gift Buyer & Merchandiser I oversee the day-to-day operations of the Purchasing Department, develop forecasts of purchasing trends, and negotiate prices to ensure the achievement of profit targets. I also monitor inventory shipments and generate reports detailing sales trends and store performance.I communicate with vendors on inventory requirements, prepare and expedite purchase orders, and maintain stock levels of key items.In addition I create and enhance merchandising strategies, oversee floor merchandising and themed/seasonal displays, and coach Gift Assistants on merchandising best practices. I have successfully established and enhanced account relationships, and continuously engage with Sales and Purchasing for the purpose of matching customer preferences.Other duties include research on new and on-trend merchandise in order to maintain a relevant and fresh Gift Department.

Third Place Books

In this role I communicate with vendors on inventory requirements, and to prepare and expedite purchase orders. I maintain stock levels; develop forecasts of purchasing trends, and track inventory shipments.Additionally, I engage with Sales and Purchasing for the purpose of matching customer preferences, and cultivate strong account relationships. I continually remove poor performing items from future buys.

Lake Forest Park

As the Assistant Manager, I schedule and lead staff meetings, manage and schedule between 25 and 30 staff, and assign staff to specific duties to ensure the achievement of the needs of the store. I also maintain facilities and manage repairs and contractors as required.I collaborate with the Management Team to continually develop staffing best practices to ensure customer service excellence, manage payroll, and plan and manage seasonal staff.In addition, I interview job candidates, hire staff, and train staff in the management of complex and challenging engagements with co-workers and customers. My achievements include the development of the website, the creation of an online ordering department, and the establishment of best practices.

Lake Forest Park

I overhauled the Third Place Events program, which hosted an average of 20 events per month at all three locations, and created an organized program with standardized procedures, event evaluation processes, and improved event production. I also developed an events staff that included a hosting team, coached hosting staff on providing professional introductions, and managed an offsite event program involving between 30 and 40 additional events a year.Additional duties included the coordination of marketing activities and policies to promote events, brand initiatives, and sales promotions, and the identification of key messages for all Company marketing campaigns. I also preserved brand integrity by monitoring the consistency and quality of marketing content.Other achievements included:- Procured and managed event titles to support success at all events and managed efficient timely returns- Developed a self-published author program, coached local authors to ensure a fruitful partnership, and created an efficient consignment program for local authors- Created all art and graphics creation for effective merchandising, advertising and web promotions, and developed social media platforms on Facebook, Twitter, and Instagram- Managed social media staff for consistent content, and ensured a unique feel for all three Third Place locations- Served as the Content Strategist for all online platforms, and coordinated with all Buying Departments to ensure the alignment of all content with sales goals

Lake Forest Park

In this position I tagged inbound merchandise with the receiving date, and loaded and unloaded items into boxes for shipment. I also trained staff in material handling processes to expedite receiving times, and ensured that stock reached the sales floor in a timely manner.I developed a well-trained and highly organized team, and created forecasts of manpower requirements depending on

Bachelor'S Degree, Communication And Media Studies

Majored in Communications, with a particular interest in visual communication.

Project Management Basics, Project Management

Activities and Societies: In this course, you will learn and apply a framework that has been proven necessary for project management.

Education record

Pr Certificate Of Completion, Public Relations

A year long program studying the field of PR, teachers were local publicists or industry professionals at local PR firms. Studied PR plan.

Education record