Wendy Baker Email & Phone Number

Bend, Or, Us

Guide and manage the Revenue Marketing team responsible for driving demand and building pipeline for our sales organization. My team focuses on growth initiatives such as ABM, digital, live events and webinars while building the strategy for and executing marketing campaigns that generate pipeline and drive customer acquisition and sales. *Generate qualified ICP leads by building effective lead-generating programs focused on our target account lists. *Build a consistent cadence of field communications and repeatable “plays” based on campaign activity*Create turnkey audience acquisition strategy with revenue teams across experiences*Builds and aligns marketing plans to revenue goals and company priorities.*Responsible for managing the annual revenue marketing budget

Guide and manage the Marketing Strategy and Communications team within our Marketing organization. Our team owns the strategy and execution of our event, webinar, internal communications, PR and social media channels. I am responsible for building and delivering a holistic marketing strategy that achieves department and cross-functional goals while supporting company priorities, ensuring efficiency and measured impact throughout the organization. This includes the day to day business operations and planning managing our marketing organization budget. * Produces effective external communications of the Trulioo brand across paid, earned, owned and social media channels supporting brand awareness and full marketing strategy *Maximizes event and webinar opportunities to create brand awareness, promote our solutions, and develop and amplify Trulioo spokespeople as the go-to industry experts *Creates and executes timely and effective internal communications strategies driving engagement, alignment and awareness throughout Marketing and Trulioo

Portland, Or

I manage the Strategy and Planning team within the Global B2B Marketing organization. We support the marketing leaders and their teams including content, campaigns, international and US vertical marketing. Our goal is to remove roadblocks, streamline processes and optimize the relationships with our matrix partners so our marketing teams can achieve their business objectives. I am also a leader on the first integration team at TransUnion, managing the culture, change and communications workstream. This includes creating accessible communications and resources while developing change management programs to bridge culture gaps.• Manage and plan the B2B Marketing business operations across the organization to optimize performance and promote achievements through metrics. This includes managing the organization’s budget, internal communications and events, three-year planning, and other business priorities• Create professional development and training opportunities for the organization while managing marketing analyst and consulting firm relationships, programs and special projects• Build and maintain cross-departmental relationships and communications to align on strategies and business objectives and promote and enable the success of the B2B Marketing organization • Streamline and build new efficient processes for our marketing organization to deliver on their business objectives faster, with sufficient resources and cost savings• Serve on the Execution Excellence Office (EEO) leadership team in supporting the largest acquisition to date. Built and delivered the first acquisition microsite providing access and transparency in our communications to the acquisition. As a change management leader (for acquisitions), my goal is to bridge cultural gaps for leaders, people managers and employees to achieve an ideal integration.

Portland, Oregon Area

As the head of global thought leadership programs, I focus on building brand awareness and market and thought leadership content which challenge B2B global executives to think differently about their business. I envision, plan, build strategy for, and own mega programs that span across solutions, regions and verticals in support of awareness and demand objectives. I also own B2B global marketing business planning, management and operations efficacies.• Own and manage the first global program at TransUnion, bringing together 10 countries across multiple industries to achieve unified goals and outcomes.• Built and lead the first global thought leadership program team including product management, product marketing, lines of business, regional marketing leaders, PR, design, content, social media, marketing communications, brand, sales and executive stakeholders.• Aligns the global thought leadership strategy and plan with priority enterprise, solutions and other awareness and demand generation campaign plans.• Builds innovative programs with relevant messaging from insights-led and solutions-driven, thought leadership content while successfully positioning the brand.• Manages and plans the B2B Marketing business operations across the organization to optimize performance and promote achievements through metrics.• Chief of Staff for the SVP of B2B Global Marketing, managing and planning the day-to-day business including the budget, Town Halls, training and mentoring, establishing, achieving and reporting department goals.

Portland, Oregon, United States

Promoted to Director of Global Events, I led and built the global events strategy and portfolio for global fraud solutions, including third party industry tradeshows, proprietary events, including user conferences, sponsorships, customer and field events.• Partnered with sales leaders and executives across regions to ensure strategies align with company, territory and industry revenue goals• Owned multi-million dollar event budget, agency and vendor management• Managed global events team• Developed objectives, goals and target audience and built audience acquisition and promotion strategy• Defined strategy, created and executed internal and external communication plan• Created content for all web, social, email, multimedia/advertising, mobile app and event registration sites• Developed and created audience acquisition tools for sales and strategic account management global teams

Portland, Oregon Area

Part field marketing, part campaign management, 100% sales partner. In this dual role, I create the strategy and execute demand-generating global campaigns for our fraud-prevention and authentication solution portfolio and build ABM campaigns and programs for my Enterprise sales team.

San Francisco Bay Area

In this diverse leadership role, I conceive, develop and orchestrate C-suite and technical influencer global sponsorship programs and events. Recently I have been awarded the opportunity to manage our technology integration partnership with The Ellen DeGeneres Show, within our product placement program. Major events and programs to date include: Global Customer Hosting Program with Live Nation, OneRepublic and U2 across 13 countries, Global Hosting Program Lead for the Rio 2016 Olympics and Sponsorship Lead for the 2016 and 2017 AT&T Pro Am Golf Tournament.✔ Built and own the Live Nation global customer hosting program across Cisco, creating C-suite and influencer programs and events including the OneRepublic global tour. Consult with field marketing and sales on technology integrated customer and partner facing events and programs. Manage digital and in-venue media across our partnership.✔ Manage The Ellen DeGeneres Show partnership and global marketing assets, integrating Cisco video technology to enable viewers at home, to be part of the in-studio experience. ✔ Achieved strong attendance for Cisco Experience: Rio 2016 – a C-level global customer overnight and day hosting program – with 98% of attendees saying it was the best they’d ever attended. ✔ Partnered with field marketing to create original USA Basketball and NBA events that attracted and engaged top executive customers and far surpassed corporate objectives.✔ Managed the 2016 AT&T Pro Am overnight hosting program and currently managing the 2017 event, which boasts 3x the number of C-suite customer and partners and 3x the number of Cisco executive leadership team members (over 2016).

San Francisco Bay Area

I was promoted into a hybrid marketing / events leadership role with focus on the development and delivery of event communication strategies, training and mentoring of marcom teams, and program leadership across numerous global customer events, including the Rio 2016 Olympics.✔ Served as 2016 Olympics Global Hosting Program Lead, a complex and encompassing program involving development of a global nominations process and event communication strategy.✔ Hand-picked to manage Cisco’s first sponsorship of Shanghai Expo 2010. Served on the pioneering global team that developed communications strategy and then executed on numerous customer meetings, showcase tours and special events across the expo’s six-month duration.✔ Events represented included: Rio 2016 Olympic and Paralympic Games, VMworld San Francisco and Barcelona, Cisco Live Berlin and Las Vegas, EMC World, Shanghai Expo 2010, IBC and Mobile World Congress.

San Francisco Bay Area

I was invited to join a new, global events management team that came together to lead communication strategy and ensure an exceptional customer experience at top-tier Cisco sponsored events. Working collaboratively with international teams, I devised strategies for pre-show, on-site and post-event marketing, then built and deployed campaigns.✔ Working cross-culturally, led strategy and events execution at Incheon Global Fair (2009). Partnered with teams in South Korea to share Cisco’s story through a series of live demos and events that took place across a three-month period. ✔ Championed Cisco’s first sponsorship at Fortune Global Forum (2007), an invitation only C-level event in Delhi, India. Managed all details of the CEO’s trip including a keynote panel, customer meetings, sponsorship assets and on-site advertising.✔ Helped ensure the success of Cisco’s inaugural year at CES, bringing together two newly acquired partners – Linksys and Scientific Atlanta – to ensure the brand was presented in a compelling, unified manner across all channels.

San Francisco Bay Area

I joined CAIS Software – a developer and provider of software for wireless networking services for hotels, apartments and small businesses – in late 2000. Following Cisco’s acquisition of CAIS Soft Solutions (2001), I was hired by Cisco to ensure successful integration of the two companies' marketing properties. I went on to support product launches, roadshows, web strategy and content, collateral and event integration for two business units.