Wendy Baker Email & Phone Number

Bend, OR, US

Guide and manage the Revenue Marketing team responsible for driving demand and building pipeline for our sales organization. My team focuses on growth initiatives such as ABM, digital, live events and webinars while building the strategy for and executing marketing campaigns that generate pipeline and drive customer acquisition and sales. *Generate.

Guide and manage the Marketing Strategy and Communications team within our Marketing organization. Our team owns the strategy and execution of our event, webinar, internal communications, PR and social media channels. I am responsible for building and delivering a holistic marketing strategy that achieves department and cross-functional goals while.

Portland, OR

• I manage the Strategy and Planning team within the Global B2B Marketing organization. We support the marketing leaders and their teams including content, campaigns, international and US vertical marketing. Our goal is.
• Manage and plan the B2B Marketing business operations across the organization to optimize performance and promote achievements through metrics. This includes managing the organization’s budget, internal communications.
• Create professional development and training opportunities for the organization while managing marketing analyst and consulting firm relationships, programs and special projects
• Build and maintain cross-departmental relationships and communications to align on strategies and business objectives and promote and enable the success of the B2B Marketing organization
• Streamline and build new efficient processes for our marketing organization to deliver on their business objectives faster, with sufficient resources and cost savings
• Serve on the Execution Excellence Office (EEO) leadership team in supporting the largest acquisition to date. Built and delivered the first acquisition microsite providing access and transparency in our communications.

Portland, Oregon Area

• As the head of global thought leadership programs, I focus on building brand awareness and market and thought leadership content which challenge B2B global executives to think differently about their business. I.
• Own and manage the first global program at TransUnion, bringing together 10 countries across multiple industries to achieve unified goals and outcomes.
• Built and lead the first global thought leadership program team including product management, product marketing, lines of business, regional marketing leaders, PR, design, content, social media, marketing.
• Aligns the global thought leadership strategy and plan with priority enterprise, solutions and other awareness and demand generation campaign plans.
• Builds innovative programs with relevant messaging from insights-led and solutions-driven, thought leadership content while successfully positioning the brand.
• Manages and plans the B2B Marketing business operations across the organization to optimize performance and promote achievements through metrics.

Portland, Oregon, United States

• Promoted to Director of Global Events, I led and built the global events strategy and portfolio for global fraud solutions, including third party industry tradeshows, proprietary events, including user conferences.
• Partnered with sales leaders and executives across regions to ensure strategies align with company, territory and industry revenue goals
• Owned multi-million dollar event budget, agency and vendor management
• Managed global events team
• Developed objectives, goals and target audience and built audience acquisition and promotion strategy
• Defined strategy, created and executed internal and external communication plan

Portland, Oregon Area

Part field marketing, part campaign management, 100% sales partner. In this dual role, I create the strategy and execute demand-generating global campaigns for our fraud-prevention and authentication solution portfolio and build ABM campaigns and programs for my Enterprise sales team.

San Francisco Bay Area

In this diverse leadership role, I conceive, develop and orchestrate C-suite and technical influencer global sponsorship programs and events. Recently I have been awarded the opportunity to manage our technology integration partnership with The Ellen DeGeneres Show, within our product placement program. Major events and programs to date include: Global.

San Francisco Bay Area

I was promoted into a hybrid marketing / events leadership role with focus on the development and delivery of event communication strategies, training and mentoring of marcom teams, and program leadership across numerous global customer events, including the Rio 2016 Olympics.✔ Served as 2016 Olympics Global Hosting Program Lead, a complex and encompassing.

San Francisco Bay Area

I was invited to join a new, global events management team that came together to lead communication strategy and ensure an exceptional customer experience at top-tier Cisco sponsored events. Working collaboratively with international teams, I devised strategies for pre-show, on-site and post-event marketing, then built and deployed campaigns.✔ Working.

San Francisco Bay Area

I joined CAIS Software – a developer and provider of software for wireless networking services for hotels, apartments and small businesses – in late 2000. Following Cisco’s acquisition of CAIS Soft Solutions (2001), I was hired by Cisco to ensure successful integration of the two companies' marketing properties. I went on to support product launches.