Wendy Smith Email & Phone Number

Vancouver, British Columbia, Canada

At One & Body (Simpli) I oversaw our frontend experience, optimization efforts, marketing channels, Amazon business, and customer care team. Ultimately responsible for our revenue objectives, I focused on developing clear KPIs, targets, and strategic roadmapping processes, enabling the team to properly forecast and understand opportunities for growth and.

At Canopy Growth I oversaw the ecommerce revenue and performance for their retail brands, Tweed and Tokyo Smoke; my objective was to create a best in class ecommerce business and team in support of our continued growth and profitability, while always considering the customer experience and creating a seamless, on-brand, omnichannel experience.Revenue.

Vancouver, Canada Area

• At Clearly I was responsible for the performance of the glasses business and the leadership of the glasses team; I set the 3-year plan for growth and was responsible for the P&L. I oversaw and delivered on both revenue.
• Collection and assortment plan: Built a comprehensive and optimized collection plan to fulfill consumer wants and properly forecast based on demand.
• Sourcing and forecasting: Readjusted both buying methodology and supplier partnerships to support financial ambitions and refine the product onboarding and lifecycle process.
• Pricing: Defined and monitored an optimized pricing strategy for the full glasses range (catalogue prices, discount waterfall, promotion modelling by tier). I built and executed strategies within this roadmap to ensure.

Vancouver, Canada Area

Managed a dynamic team of merchandising coordinators and specialists within the technology team, championing their growth, development and engagement.Developed robust data driven merchandising strategy which included identifying and measuring web and product KPIs, overhauling strategic sort order, planning and executing search and navigation improvements.

Vancouver, Canada Area

Oversaw day-to-day operational activities of the Merchandising Creative and Photography teams.Partnered with sales, user experience and technology teams to identify gaps in the search and discovery process; analyze product, category and customer interaction data to test and improve site functionality and experience.Partnered with technology team to ensure.

Dealt with day-to-day operational merchandising activities of the team.Ensured 60 day goals were on task and projected to meet target; further defined measurable action items against goals with timelines for completion.Facilitated problem solving & collaboration both within Merchandising and with other BuildDirect teams Coached and trained new team members.