Spearhead cross-functional global initiatives to ensure strategic alignment of messaging across diverse channels and regions. Craft and execute comprehensive communications strategies that enhance both internal and external messaging.• Strategic Communications Leadership: Developed and implemented a robust communications strategy that significantly improved message dissemination, utilizing various channels including emails, webinars, social media, and sales enablement materials to effectively reach diverse audiences. • Email Campaign Optimization: Leveraged industry best practices to elevate email campaign performance, achieving exceptional open rates exceeding 40% and click-through rates over 4.6%. Continuously adjusted strategies based on real-time performance analytics to maximize engagement.• Content Development and Management: Orchestrated the creation of 50+ presentations, ensuring accuracy, timeliness, and consistent branding. Led presentation reviews and rehearsals, serving as on-site facilitator for successful partner and internal events. • Enhanced Partner Communications: Transformed communication vehicles for partners by redesigning content to deliver precise, tailored messaging for each subject matter, resulting in improved effectiveness and engagement.

Developed integrated strategies for clients spanning various industries by combining marketing, advertising, public relations, promotions, social networking, event planning and community relations. Clients: Texas Disposal Systems, Garden-Ville, Onsite AV Service Partners, Dave & Buster's, Emerald Lawns, Arty Ruckus, PS35 NYC Pizza, Smart Tap Systems, Modern Concrete Creations, College Hunks Hauling Junk, River City Hope Street, Christian Resource Center

Developed marketing and communications position to provide integral support for multiple Massage Envy franchise field teams.• Strategic Program Implementation: Developed and executed seasonal promotional programs for 69 Massage Envy franchised locations, resulting in a remarkable 33% year-over-year average increase in gift card sales during the 2023 promotional periods.• Innovative Marketing Tools: Created and introduced an online Marketing Tool Kit within the first two months of employment, featuring comprehensive sales-building programs, customizable templates, and impactful collateral to support franchisees.• Data-Driven Insights: Collaborated with the financial planning department to establish effective key performance indicator (KPI) tracking mechanisms, enhancing the effectiveness of local marketing initiatives.• Sales Growth Initiatives: Designed and executed promotional sales-driving programs that led to a 36% growth rate in guest counts and a 47% increase in membership sales over a seven-month period.• Employee Training and Development: Conducted training sessions for employees, empowering them to market effectively through community outreach and events. Achieved a 90% implementation rate for guest-driving holiday events.

Promoted to key company position after showing promise as strategic brand representative; continuing to serve as Marketing Manager in a dual-role capacity.• Official Spokesperson: Acted as a spokesperson for Texas Disposal Systems (TDS), effectively representing the company in media interactions and on various committees and board, enhancing the organization's public presence and credibility. • Community Partnerships: Fostered and maintained impactful relationships with numerous community organizations, including Austin Habitat for Humanity, Keep Texas Beautiful, Keep Austin Beautiful, and Fiesta San Antonio. Collaborated to identify and pursue synergistic opportunities that aligned with shared objectives. • Educational Program Leadership: Showcased TDS’ Eco Academy, a bilingual, TEKS-aligned educational program, along with collateral and online resources to local school districts. This initiative successfully enhanced environmental awareness among over 170,000 students across more than 230 schools in Central Texas.• Content Creation and Thought Leadership: Crafted engaging articles, blog posts, and videos that provided valuable insights and showcased industry expertise on topics related to environmental sustainability and waste management.

Invited by TDS to transition from Spin Marketing Solutions consultant to permanent TDS employee after demonstrating exceptional results in developing campaign strategies for specific products and services and increasing core business-area revenue for the Garden-Ville brand. • Rebranding Leadership: Led successful rebranding project for Garden-Ville, overseeing the creation of a new logo, collateral materials, trade show displays, and a redesigned website. Achieved a seamless launch within just four months. • Strategic Marketing Execution: Developed and executed a highly successful marketing strategy for Garden-Ville stores, resulting in an impressive 59% sales increase over six years, driving substantial growth in core business areas. • Project Management Excellence: Simultaneously managed multiple projects, including promotions, email campaigns, collateral development, and community events, while leveraging diverse advertising channels such as digital, print, social media, outdoor, and radio, to maximize brand visibility.• Community Engagement Initiatives: Created new fundraiser programs and support materials including collateral and advertising, while implementing engaging community-based programs throughout the year to foster relationships and enhance brand loyalty.

Maximized exposure and built sales by providing local managers with training, creative materials, media placement and community event strategies.• Inaugural Field Marketing Position: Developed the first field marketing position at California Pizza Kitchen (CPK), achieving remarkable success that led to its replication across the entire chain of 200+ restaurants nationwide. • Comprehensive Marketing Tool Kit: Created and implemented CPK's online Marketing Tool Kit, featuring more than 25 tailored sales-building programs designed to meet the unique needs of specific trade areas, driving engagement and revenue growth.• Data-Driven Assessments: Conducted extensive in-person assessments at more than 50 restaurants, utilizing employee focus groups and sales performance analysis to identify challenges and develop market-specific strategies for improvement. • Operational Efficiency Enhancement: Partnered with vendor to design and implement an online ordering site, improving efficiency and accuracy while reducing collateral order submission time from days to minutes.• Creative Direction and Execution: Led the creative direction and execution of sales-building programs and collateral, including in-restaurant POP displays and outdoor/mall advertising, ensuring strict adherence to brand standards.• Community Brand Ambassador Development: Pioneered the Community Brand Ambassador role, developing training materials and conducting seminars to educate and mentor a diverse team of 100+ employees nationwide.

Led the company’s marketing and rebranding efforts while training field employees on the importance of local restaurant marketing and relationship building in their local communities. • Training and Support: Delivered day-to-day marketing support, training and guidance to thirteen restaurant teams nationwide, ensuring consistency and effectiveness in local marketing efforts.• Marketing and Rebranding Leadership: Led comprehensive marketing and rebranding initiatives for Z’Tejas, focusing on the significance of local restaurant marketing and relationship-building within communities. • Budget Management: Successfully managed $1 million dollar budget, developing strategic and trade-area specific marketing, public relations, and advertising plans that maximized return on investment.