Wendy Marsh Email & Phone Number

Portland, Oregon Metropolitan Area

• Increased fundraising revenue through direct mail and eblast campaigns, as well as Giving Tuesday initiatives.
• Diversified funding streams by implementing Legacy and Friends programs, with a strategic focus on DAF funding.
• Oversaw campaign video production to enhance donor engagement and awareness.

Rebuilding department and helping position organization for first-ever capital campaign – donor analytics, identification andstrategies, case for support, etc.⚫ Increased direct mail and e-blast solicitations by 98% over the last four years’ average; average open rate was 32% (overall industry average is 17.61%).⚫ Created editorial calendar for social.

Vancouver

• Led the organization through its first-ever capital campaign, coaching high-wealth members to secure 6- and 7-figure gifts.
• Achieved a 42% increase in average gift through best holiday/year-end giving direct mail results.
• Boosted Giving Tuesday total by an impressive 1,100% and Give More 24 total by 15.45%.

Portland, Oregon

Positioned organization for first-ever three-year campaign. Created strategy, materials and training for major donors and membership. Designed program to move $1k per year donors to 5 and 6-figure three-year gifts significantly bolstering financials and culture of philanthropy.

Vancouver, Washington

Leadership position responsible for developing, producing and implementing high quality marketing communication programs for all seven of the PeaceHealth foundations and medical centers in order to drive cost and service improvement.* Created a rich “best practices” resource library. Authored fresh and compelling business case statements, stewardship.

Greater Seattle Area

Shaped and built a prodigious investor stewardship and communications program creating meaningful opportunities and experiences to engage investors, corporations and community leaders.* Ideated and produced personalized stewardship / ROI videos for major investors resulting in retaining and improving relationships.* Generated and advised on complex and.

Greater Seattle Area

Provided strategic leadership, training, and ongoing guidance to employees, executive leadership and community board members resulting in a successful $33.5M campaign, the largest environmental campaign in the state of Washington’s future.* Orchestrated the conceptualization, strategy and production of compelling, persuasive marketing communications.

Provided integrated marketing communication strategies to a cross section of government, corporate, non-profit and trade association clients to craft and communicate key messages on programs, products and issues.

.Built a new highly functioning development team for this university of the natural medicine of arts and sciences. Served in leadership role as member of President’s cabinet.* Created new marketing suite of materials from concept to production and distribution for investors, community members and alums including first ever use of e-videos. As key content.

Devised a clear strategy, developed relationships and put procedures in place systematically and aggressively to promote a sustainable long-term philanthropic culture where none had existed before. * Created and implemented a “grateful patient” program to gauge customer satisfaction as well as generate donations.* Metamorphosed clinical case statements.

Served as advocate and catalyst for partnerships between government, corporations and academic institutions around economic development and quality of life initiatives. Responsible for representing the corporate image and marketing communication activities.  * Increased market share by revitalizing entire marketing and advertising function growing.

M.A, Mass Communications

Activities and Societies: Outstanding Graduate Student

Certified Practitioner, Corporate Social Responsibility And Sustainability

Bachelor Of Arts (B.A.), Writing And Producing For Film And Tv

B.A, Journalism

Education record

Activities and Societies: Managing for Success Communicating with Impact SMART Goals for Performance Leading During Change and Transition.