Wester Firayama Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Develop plans to work with content more effectively, plan content strategies thinking about the agency's brands as a whole, create innovative cases to be worked on in the agency's key accounts.

São Paulo, São Paulo, Brasil

Develop content strategic plans for creating hot story content for Johnny Walker, Smirnoff, Old Parr, The Bar and The Singleton brands. Working with a team created by AlmapBBDO to be inside Diageo, forming a living point of contact.

São Paulo, São Paulo, Brazil

Manage communities and social networks, making interactions and representing the brands Johnny Walker, Smirnoff, Old Parr, The Bar and The Singleton to create hot topics posts on social media. Working with a team created by AlmapBBDO to be inside Diageo, forming a living point of contact.

Brasília, D.C., Brazil

Responsible for managing the social media of the Natuzzi Italia store in Brasília: organization, planning, and execution of content for Instagram and Facebook according to the brand manual; publication of institutional material; interaction with followers/customers and sending leads to salespeople; monitoring and analysis of metrics; creation of product content, in-store events and sales campaigns with image and video capture; editing and optimization of the same content for the platforms.

Goiânia, Goiás, Brazil

After more than 1 year of managing the social media of the store in Brasília, I also started to perform the same tasks with the Instagram and Facebook accounts of the store in Goiânia.

Goiânia, Goiás, Brazil

Responsible for managing online advertising via Meta Ads Manager, creating ad campaigns on Facebook, Instagram, Messenger, and Audience Network platforms. For this, it is necessary to understand the brand and what is its main objective for each campaign. It still takes an analytical ability to define the target audience for each specific campaign and how to communicate with that audience. Finally, it is also necessary to analyze the performance of the created ads and closely monitor the results of the campaigns.

Goiânia, Goiás, Brazil

Social Media · Copywriting · Digital Advertising · Facebook Ads · Google Ads · Event LogisticsAfter finishing my MBA in Marketing, I joined this agency seeking to put into practice the knowledge acquired during my graduate studies, and learn more from the market.Initially, I was responsible for managing Instagram, Facebook, and Google My Business for the physical ventures: the bar and restaurant Garibaldi and the nightclub Soho. Responsible for the organization, planning, and communication with the designer to create content for Instagram and Facebook. As they were commercial establishments, there was a large flow of publications, campaigns, and related events. In addition, I was also responsible for monitoring and analyzing the metrics of the respective social media.Seasonally, there were events produced by the group that I was responsible for managing social media and related communication channels, such as sales channels. For an average of 5.000 people each, I followed the Festa 800 of the years 2018 and 2019 and the New Year's Eve Paradigma of 2019 and 2020. During the events, I was responsible for creating the branding of each event with the creation and decoration team; organization, planning, copywriting, and publication on social media; and creation of content along event's sponsors.Responsible for managing publicity via Meta Ads Manager and Google Ads, creating ad campaigns on Facebook, Instagram, Messenger, Audience Network, and Google platforms for all the ventures and event accounts.In addition, I was also responsible for the contracts and logistics of the attractions of the events and the nightclub, organizing with the contracted team: air, transfers, hotel, and assistance.On Play Entretenimento is a marketing agency that exclusively caters to the ventures of a group in the entertainment field: bar, restaurant, nightclub, and events.

Assignment editor · Proofreading and editing · SEO · Writing · Social mediaResponsible for managing all the processes on the 'A Gambiarra' website (currently inactive): defining the assignments daily, and directing them to each of the team's writers; writing, reviewing, editing, and publishing articles using WordPress; SEO and Google Analytics analysis; management of social media (Facebook, Twitter, and Instagram).'A Gambiarra' was an independent online entertainment and pop culture vehicle, specializing in music, film, series, technology, art, fashion, and trending topics.

Bogota, D.C., Colombia

Customer Service · Salesforce · Personalized Email Support · New Agent TrainingHired by Sutherland to handle general Spotify customer issues via email (application, payment, etc.) through Salesforce; crisis management through "mass emails". Participation in the training of new agents for having a good performance.

Master Of Business Administration, Marketing

Bachelor, International Relations