• Digital Marketing• Pricing Strategies• Marketing Strategy• Marketing Management • Consumer Behavior

• Conducted rigorous analysis and market research to understand consumer behavior and drive awareness• Developed and executed strategic editorial programs that advance digital brand awareness and web traffic• Developed brand and content strategies to position clients and build market share across key channels

• Developed creative strategies for Hilton, Terminix, Mueller Industries, Graceland, Tennessee Department of Health, Evergreen Packaging, and others• Developed and implemented content strategies for integrated campaigns consistent with client objectives• Provided creative direction and copywriting for print, video, blog, and email campaigns • Studied client market and provided competitive analysis and target audience • Developed communique such as PR, mission and vision, positioning, corporate announcements• Created brand awareness and advertising campaigns aligned with organizational objectives

• Developed and implemented branding standards across all media• Established brand awareness campaign which fostered significant revenue growth• Implemented inbound marketing strategy to drive organic and referral traffic• Presented marketing proposals to executive team regarding new products and programs• Developed target personas to garner interest at every phase of the buyer’s journey• Directed content strategy across multiple platforms• Provided creative direction and copywriting for print, video, blog, and email campaigns • Developed branding and marketing strategy for industry trade shows and conferences• Generated annual budgets and managed expenses totaling more than one-half million dollars• Directed in-house marketing team in creation of branded materials • Served as liaison between the company and more than 20 creative partners

• Designed and developed content for corporate advertising campaigns across all media• Promoted brand messaging through consistent design and content interface• Designed and coordinated multiple large-scale industry trade shows• Cultivated interpersonal communications across departments to further brand messaging

• Created marketing solutions for multiple clients across print, web and digital media• Established brand identities for dozens of clients in a wide range of industries• Trained, supervised and provided direction for junior designers• Served as the primary contact for all retainer-based clients• Created illustrations and edited photos for various projects