Whitney Smith Pfefferle, Mba Email & Phone Number

Columbus, Oh, Us

Milwaukee, Wisconsin, Us

Strategically create and manage marketing for cards services solutions, including SaaS features like digital card management and digital issuance; as well as more traditional products like debit and credit processing, card risk management and disputes, ATMs, card processing networks and more, at a Fortune 300 financial services and technology company. - Promoted to direct the product marketing strategy and execution for 6 business units and 54 products from managing 1 business unit and 4 products - Develop KPIs/OKRs and ensure plan will meet adoption and revenue goals, and KPIs, keeping within budget of $3 Million- Direct the product strategy for the Consumer Adoption Marketing team’s campaigns to increase adoption and loyalty- Work with PR agency on paid and earned media strategy and placements - Create GTM strategies and product messaging across channels, including sales collateral, decks, webpages, and brochures- Strategically manage and coordinate trade shows, events, webinars, and speaking opportunity calendar, including logistics

Startup creating custom web applications and building cross functional platforms for consumer services. Directing marketing strategy, marketing operations, consumer and competitive research, product feature development, and project management.

PSIA, Certified Level 1 Alpine Instructor

San Francisco, Ca, Us

Created marketing strategy and executed campaigns for a hypergrowth online SaaS startup in small business health insurance.- Head of marketing and first full-time marketing hire, built strategy and team, with a budget of $2MM+- Directed marketing calendar across all channels including digital, SEM/SEO, email, partner and sales team marketing- Managed website reskin/rebrand from RFP and agency selection to project management and creative decisions, along with implementation of a new CMS and marketing automation platform upgrade

Columbus, Ohio, Us

Promoted retail store credit card products and services, including identity theft protection, debt cancellation, and loyalty programs at a Fortune 500. Managed 20 products, including complete lifecycle from campaign creation, digital banner ads and emails; to vendor management, billing, servicing, and controls. Oversaw account management of bank and clients’ add-on products. Led cross-functional teams for product maintenance and service. Created audit policies and procedures for compliance projects.• Promoted to direct a team of three to play a pivotal role in generating ~$200M in gross revenue. • Developed a new product projected to earn $6M+ in gross revenue in three years; wrote RFPs, determined benefits and features, and selected the appropriate vendors.• Built and maintained vendor relationships to increase sales and positive experiences, driving $7M in net revenue.• Recognized as a Subject Matter Expert in revenue forecasts, pricing proposals, marketing channel analysis for ROI, communications and copy editing, and credit insurance. • Generated $32M in revenue through customer service programs; produced training materials and wrote call scripts; traveled to call centers and trained associates on sales techniques and product specifications.• Created a comprehensive marketing calendar and negotiated cross-promotional marketing, improving brand reach.

Mahwah, New Jersey, Us

Led agency account management for direct marketing campaigns, including acquisition, retention, and upsell promotions.Directed multiple departments on projects worth $6M+.• Recognized as a leader, training three direct reports on telemarketing projects, programs, and accounts and coaching two as the department Subject Matter Expert on inbound campaigns.• Oversaw vital relationships with clients in financial services, retail and publishing, including Alliance Data, Sam’s Club, National Geographic, Boston Common Press, and MADD.• Grew program revenue invoiced per month by 500% (from $50K to $250K) in under two years.• Reduced cost ratio by 4% in six months, while increasing donations to $100K above goal.

Mahwah, New Jersey, Us

Oversaw corporate promotion of legal support, litigation, and staffing services.• Directed the complete redesign of a litigation support website, managed content, and supported SEO. • Facilitated internal hosting of corporate websites between departments and vendors.• Managed vendor relationships and created the RFP for a new premium item supplier to reduce expenses. • Supervised collateral and direct mail campaigns and researched and created an online satisfaction survey.• Planned and attended trade shows, hosted corporate events, and coordinated updates of trade show displays.

Coordinated marketing and communication of association membership, education, consumer services, and trade shows.Acted as staff liaison for the School and Home Education Committee. • Directed redesign of five websites into three, improving user experience (UX/UI) and streamlining overall functionality. • Spearheaded consumer promotion campaign for retail stores, producing premium items and instructional store kits.• Oversaw trade show new product display case, including new logo, graphics, member service, logistics, and awards. • Generated non-dues revenue through exhibitor transactions with buyers lists and corporate sponsorships.• Managed the trade show directory, created on-site trade show newspaper, and coordinated e-newsletters and direct mail campaigns, ensuring a consistent and cohesive brand message. • Edited and created copy, produced copy guidelines, and coordinated vendors.• Tracked marketing and public relations budgets and maintained department invoices.

Master’S Degree, Business Administration And Management, General

B.A., Journalism, Minors In Photography And Geology

Bachelor Of Arts - Ba, Communication And Media Studies