Whitney W. Email & Phone Number

Vancouver, Wa, Us

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Lead end-to-end product lifecycle for HP's Scan software solutions, targeting the Home and SMB customer segments. Champions Agile practices and cross-functional collaboration to drive innovative features like AI document workflow solutions and 1-click scan. Utilize customer feedback to inform strategic decisions, like reducing the walkup Scan setup experience by 95% through backend architecture optimization. Executed successful go-to-market strategies, enhancing user satisfaction of the 40 million HP Smart app monthly users. Conduct user research and market analysis to drive a comprehensive software product portfolio to give HP a competitive advantage within the print landscape. Skilled in melding product design and business strategy to cultivate the best user experience and product roadmaps through clear requirement articulation.

Palo Alto, Ca, Us

Performed extensive research into market trends, customer insights, competitive landscape, and audit of current solution portfolio. Identified a unique opportunity, designed and prototyped a UI wireframe, conducted user testing, and stakeholder interviews, to develop a business case. Proposed a new scan solution that will drive the growth of home print business and SMB transactional business for HP Smart.

Portland, Maine, Us

Ran Optimizely experiments to test features and the design of the WEX website to increase user engagement. Performed usability testing through A/B and multi-armed bandit tests to identify content with the highest conversion rate and implement. Wrote blog articles and thought leadership pieces regarding the products and services WEX offers for the blog. Conducted SEO research for articles and content to bring the WEX site to the forefront of search engines.

Friday Harbor, Wa, Us

Conducted market research, and competitive analyses to Identify ways to improve the company's marketing efforts. Based on the research and trends insight, I designed and presented new social media campaign concepts to the management team.

Utilized Figma to create a user interface and design library that aligns with the company’s branding and messaging. Conducted competitive analyses and market research to better understand company position in the market. Coordinated internal events and curated weekly team newsletters to add channels of communication. Created content for a social media marketing campaign focused on early user growth. Designed an incentive structure to increase user engagement within the application.

Troy, Ny, Us

I assisted in routine office work including: data entry, filing, running errands, answering phones, and general office duties. I maintained this job while also being a full time student at Rensselaer.

San Francisco, California, Us

Communicated with clients, legal filing, case preparation, and legal research. Work alongside case assistants, paralegals, and attorneys, assisting them with preparing immigration petitions and applications for submission to the government. Drafting petitions for people who are applying for greens cards and any other immigration needs. Along with helping with day to day office duties and needs.

Austin, Texas, Us

As an intern for the Oracle Education Foundation, I worked alongside professional coaches on curriculum development and refinement as well as coaching my peers in the foundation’s workshops on coding, engineering, and user-centered design. As well as a large emphasis on project management and development.

Master Of Business Administration, Marketing And New Product Development

Bachelor'S Degree, Design, Innovation & Society And Business Management

Stem