Joey Ai is full-service digital agency based out of Toronto, working with clients across construction, real estate, professional services, retail, and technology industries. In addition to supporting large, well-known clients, they also help design innovative customer experiences for small to medium-sized businesses.My responsibilities included:- Work closely with clients to create, develop, and manage their digital marketing strategies and campaigns- Communicate with clients, copywriters, creative, programming, social, and all other agency teams- Account management with an emphasis on digital platforms- Present and help lead projects- Manage and deliver multiple work streams for various types of digital projects within an account (e.g. web-site development, banner advertising, email marketing campaigns, etc.) to agreed scope, timings, budget, and quality- Understand the key technical aspects of the development process for website delivery, email delivery, online advertising, and other digital service offerings

Dash Digital Media is a specialist marketing agency within the health & fitness industry. The organisation exclusively focuses on their in-house clients, including leading global sports supplement company, EHPlabs. My role specialises in digital marketing across a number of brands, with responsibilities including:• Management of email marketing across numerous brands using Bronto (Oracle). This includes lead generation and nurturing, segmentation strategies, A/B testing, automated workflows, analysis and reporting• Implement paid social media marketing strategies across numerous brands. This includes daily use of Facebook Business Manager – applying various funnels for different audiences and developing copy for ads, as well as allocating budgets across campaigns• Developing e-commerce and CRM strategies in order to create a sophisticated and enjoyable user experience through the use of Magento. Working with both physical and digital products• Continual focus on SEO across various brands through website content management and tagging• Maintenance of Google Ads account, focusing on various ads across the brands. Including search, display and shopping• Create landing (CMS) pages across the e-commerce websites using HTML coding through Magento• Weekly reporting across all brands. This includes analytical breakdown through Google Analytics, revenue, email and social media performance. Post-report discussions are had to further explain results and ways to improve

Infinite Retail specialises in licensed sports merchandise, with a particular focus in online and event retail. A brand of Super Retail Group, Infinite Retail operates a number of the top Australian and New Zealand sporting federation’s licensing programs, including the management of their e-commerce sites. During my 3 years at Infinite Retail, my responsibilities included:• Account manage and market a range of professional sporting federation e-commerce websites across rugby union, football, cricket and tennis• Clients include New Zealand Rugby Union, Australian Rugby Union, Cricket Australia, New Zealand Cricket, Tennis Australia & Football Federation Australia• Develop and implement successful digital marketing and sales strategies • Ensure consistency and appropriateness of online channel digital marketing• Utilise a range of e-commerce tools, including overseeing email marketing on MailChimp, web analytics (via Google Analytics), social media and SEO optimisation across the websites• Manage trade partner relationships and ensure appropriate time and effort is allocated to each client• Identify opportunities and implement a content strategy that improves sales, conversion rates and traffic (click through) to online channels• Meet challenging sales targets and budgets• Prepare and analyse detailed reports for clients• Build strong rapport with clients from a diverse range of backgrounds as well as across the sports licensing industry• Successfully manage all client sites during the extensive transition to a new CMS platform• Maintain an excellent understanding of the latest trends in the sports industry• Utilise an exceptional understanding of the professional sporting calendar to identify relevant promotional activities