Will Kuhns Email & Phone Number

Falls Church, Virginia, United States

Washington D.C. Metro Area

- Managed and designed emails through Act-On, implemented marketing automation through campaigns (welcome series, thank you emails), maintained 22% open, 14-25% click, and 25-40% click-to-open rate, and A/B tested messages to best understand which member groups preferred receiving emails at what times, subject lines, sender names, etc.- Responsible for following all regulations regarding email and database entries related to CAN-SPAM, GDPR and CASL. - Implemented Oktopost through Act-On for posting to social media on Twitter and LinkedIn and tracked and analyzed how it affected website traffic, increased LinkedIn following by 31%, and Twitter by 10%. - Coordinated with internal content writers and added all content to the website via Sitecore CMS and utilized HTML during all content additions.- Implemented a personalization strategy on the website to target specific personas for better website engagement.- Project led company through rebranding including website redesign, brand overhaul and email design overhaul. - Managed two CRM upgrades between 2016 and 2022 and ensured all vendors upgraded, tested and implemented their connections for smooth member experience.- Managed and oversaw all vendor relations for the Business Group including: Velir for website/CMS support, Velosio for CRM support and Act-On for marketing automation software support.

Washington D.C. Metro Area

- Streamline welcoming process for new members- Manages website updates- Creates email templates and streamlines marketing processes through Act-On- Manages Social Media accounts, both Twitter & LinkedIn- Assists in scheduling of member orientations - Maintain complete and accurate database of contact information- Manages invoicing and renewal process- Maintains relationship with external CRM (TriBridge), Website (Potomac Digitek), and marketing systems (Act-On) vendors.

Washington D.C. Metro Area

- Manages a complete and accurate database of contact information- Updates website when necessary- Oversees new member welcome procedures- Manages invoicing and renewal- Provides project support, assist in increasing overall membership and retaining current members- Develops and maintains relationship with external CRM Vendor - Updates conference registration system, - Responds to member requests, and coordinates and schedules meetings with current and prospective members.

Telework

Burlington, Vermont Area

I sing in the Choir at St. Paul's Cathedral