Will Lyons Email & Phone Number

United States

Company 4 is a group of passionate and driven problem solvers, who, through their respective careers, developed the core beliefs in the importance and ability to deliver simple, measurable, and consistent metrics. The mission of Company 4 is to combine experience and innovation in creating scalable solutions to real problems. Ranging from disruptive start-ups competing in their various market space, to established, larger organizations looking to re-focus and optimize. Our collective… Show more Company 4 is a group of passionate and driven problem solvers, who, through their respective careers, developed the core beliefs in the importance and ability to deliver simple, measurable, and consistent metrics. The mission of Company 4 is to combine experience and innovation in creating scalable solutions to real problems. Ranging from disruptive start-ups competing in their various market space, to established, larger organizations looking to re-focus and optimize. Our collective experiences allow us to provide solutions seen by companies at all stages of development. We look forward to partnering with ambitious clients in addressing their needs and bringing their vision to fruition. More info at www.company4.co Show less

Boston & Los Angeles

Developing and managing VCT's growth initiatives across the country. VCT is the leading member experience partner to private clubs across the country. Headquartered in Boston and Los Angeles, VCT deploys our expert team to deliver unmatched service and successful metrics for country clubs, affinity and social groups as well as lifestyle brands. Through our 14 years of experience and growth, VCT continues to be the trusted, go-to resource to empower personalized communication and loyalty… Show more Developing and managing VCT's growth initiatives across the country. VCT is the leading member experience partner to private clubs across the country. Headquartered in Boston and Los Angeles, VCT deploys our expert team to deliver unmatched service and successful metrics for country clubs, affinity and social groups as well as lifestyle brands. Through our 14 years of experience and growth, VCT continues to be the trusted, go-to resource to empower personalized communication and loyalty programs. We are proud to work with clients directly to develop and manage services and amenities that engage members while strengthening member relationships. VCT strives to deliver consistent, ongoing value, at each and every touchpoint. Show less

Greater Los Angeles Area

Developed project based consulting opportunities with clients seeking new business development avenues, strategic marketing planning and execution, as well as consumer retention strategies.

Mountain View, Ca - Los Angeles, Ca

- Worked directly with SVP of Business Development on partnerships, strategy, and execution of native Samsung platforms including: Milk Video, Milk Music, and Samsung VR. - Other responsibilities included providing analysis of merger and acquisition opportunities, as well as developing activation and execution strategies for existing partnerships across the company.- Developed new content and partnership strategies for Samsung platforms that reached over 30MM users- Created new… Show more - Worked directly with SVP of Business Development on partnerships, strategy, and execution of native Samsung platforms including: Milk Video, Milk Music, and Samsung VR. - Other responsibilities included providing analysis of merger and acquisition opportunities, as well as developing activation and execution strategies for existing partnerships across the company.- Developed new content and partnership strategies for Samsung platforms that reached over 30MM users- Created new business models for Samsung and its partners to participate in through native mobile platforms - Managed partner relationships between Samsung and Content Partners including: the NBA, YouTube, Funny or Die, Red Bull, BuzzFeed, SB Projects and others. - Led Business Development efforts for Samsung VR sourcing both new and existing content. Additionally developed and managed client/partner relationships with both studio and production partners Show less

Los Angeles, Ca

Developed and advised on digital media campaigns and targeted marketing strategies for clients, ranging from Grammy Award wining artists with collectively over 200 million in social media reach and 4 billion online video views, to N0ISY Media, a start up video and production company looking to disrupt the television industry. Individual projects encompassed developing mobile application promotion and discovery tools, launching and rebranding of web-based content, and securing talent for… Show more Developed and advised on digital media campaigns and targeted marketing strategies for clients, ranging from Grammy Award wining artists with collectively over 200 million in social media reach and 4 billion online video views, to N0ISY Media, a start up video and production company looking to disrupt the television industry. Individual projects encompassed developing mobile application promotion and discovery tools, launching and rebranding of web-based content, and securing talent for production. Show less

15 Things is a platform that enables performance-based advertising for social commerce. The company's network of influencers helps brands reach their target audiences in an organic way.

Independent Marketing Consultant

Sourced unique consulting opportunities aimed at enhancing existing brands online and digital presence while developing up to date e-commerce practices when applicable.

Greater Boston Area

Leveraged business relationships and identified unmet business needs to source new clients for the Consulting, Communications, and Business Development divisions. Developed business insight and recommendations for relevant client industries. Generated new business in existing accounts by identifying up-sell opportunities. Led research, analysis and reporting of key industry trends for the agency’s top executives.

Springfield, Massachusetts Area

Assisted in all Marketing and Sales aspects for ongoing and upcoming Hall of Fame projects including the Induction of the 2007 Basketball Hall of Fame class.

Springfield, Massachusetts Area

Assisted in developing marketing tools for new products to unveil at trade shows, as well as developing optimal spending initiatives for attending trade shows that were over budget. Internship also included special project to the Vice President and Co-Founder that determined viability of unloading old inventory and price assessment of said inventory.

Bachelor'S Degree, Management And Consumer Behavior

Activities and Societies: Men's Basketball, Beta Gamma Sigma Honors Society Applied for and developed a self-designed major: Management.

Psychology Based Human Relations/Economics

High School

Activities and Societies: Boys Varsity Basketball Graduated May 2005 with distinction of Honors. Captained the Boys Varsity Basketball.