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Experienced marketing, consumer strategy, and business development consultant, with a deep background in the industries of tech, mobile, sports business, music, and entertainment. Additional experience includes E-Commerce strategy, as well as identifying platform based consumer trends.
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FounderCompany 4 Jun 2017 - PresentUnited StatesCompany 4 is a group of passionate and driven problem solvers, who, through their respective careers, developed the core beliefs in the importance and ability to deliver simple, measurable, and consistent metrics. The mission of Company 4 is to combine experience and innovation in creating scalable solutions to real problems. Ranging from disruptive start-ups competing in their various market space, to established, larger organizations looking to re-focus and optimize. Our collective… Show more Company 4 is a group of passionate and driven problem solvers, who, through their respective careers, developed the core beliefs in the importance and ability to deliver simple, measurable, and consistent metrics. The mission of Company 4 is to combine experience and innovation in creating scalable solutions to real problems. Ranging from disruptive start-ups competing in their various market space, to established, larger organizations looking to re-focus and optimize. Our collective experiences allow us to provide solutions seen by companies at all stages of development. We look forward to partnering with ambitious clients in addressing their needs and bringing their vision to fruition. More info at www.company4.co Show less -
Managing Partner - Business DevelopmentVct - Member Experience Advisors Nov 2017 - Nov 2019Boston & Los AngelesDeveloping and managing VCT's growth initiatives across the country. VCT is the leading member experience partner to private clubs across the country. Headquartered in Boston and Los Angeles, VCT deploys our expert team to deliver unmatched service and successful metrics for country clubs, affinity and social groups as well as lifestyle brands. Through our 14 years of experience and growth, VCT continues to be the trusted, go-to resource to empower personalized communication and loyalty… Show more Developing and managing VCT's growth initiatives across the country. VCT is the leading member experience partner to private clubs across the country. Headquartered in Boston and Los Angeles, VCT deploys our expert team to deliver unmatched service and successful metrics for country clubs, affinity and social groups as well as lifestyle brands. Through our 14 years of experience and growth, VCT continues to be the trusted, go-to resource to empower personalized communication and loyalty programs. We are proud to work with clients directly to develop and manage services and amenities that engage members while strengthening member relationships. VCT strives to deliver consistent, ongoing value, at each and every touchpoint. Show less -
Business Development And Marketing Strategy ConsultantSelf-Employed Aug 2016 - Jun 2017Greater Los Angeles AreaDeveloped project based consulting opportunities with clients seeking new business development avenues, strategic marketing planning and execution, as well as consumer retention strategies.
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Msca - Content & Services - Business & Media DevelopmentSamsung Mobile Mar 2015 - Aug 2016Mountain View, Ca - Los Angeles, Ca- Worked directly with SVP of Business Development on partnerships, strategy, and execution of native Samsung platforms including: Milk Video, Milk Music, and Samsung VR. - Other responsibilities included providing analysis of merger and acquisition opportunities, as well as developing activation and execution strategies for existing partnerships across the company.- Developed new content and partnership strategies for Samsung platforms that reached over 30MM users- Created new… Show more - Worked directly with SVP of Business Development on partnerships, strategy, and execution of native Samsung platforms including: Milk Video, Milk Music, and Samsung VR. - Other responsibilities included providing analysis of merger and acquisition opportunities, as well as developing activation and execution strategies for existing partnerships across the company.- Developed new content and partnership strategies for Samsung platforms that reached over 30MM users- Created new business models for Samsung and its partners to participate in through native mobile platforms - Managed partner relationships between Samsung and Content Partners including: the NBA, YouTube, Funny or Die, Red Bull, BuzzFeed, SB Projects and others. - Led Business Development efforts for Samsung VR sourcing both new and existing content. Additionally developed and managed client/partner relationships with both studio and production partners Show less -
Media StrategistVarious Consulting Projects Jan 2014 - Mar 2015Los Angeles, CaDeveloped and advised on digital media campaigns and targeted marketing strategies for clients, ranging from Grammy Award wining artists with collectively over 200 million in social media reach and 4 billion online video views, to N0ISY Media, a start up video and production company looking to disrupt the television industry. Individual projects encompassed developing mobile application promotion and discovery tools, launching and rebranding of web-based content, and securing talent for… Show more Developed and advised on digital media campaigns and targeted marketing strategies for clients, ranging from Grammy Award wining artists with collectively over 200 million in social media reach and 4 billion online video views, to N0ISY Media, a start up video and production company looking to disrupt the television industry. Individual projects encompassed developing mobile application promotion and discovery tools, launching and rebranding of web-based content, and securing talent for production. Show less
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Co-Founder/Vp15 Things Oct 2012 - Dec 201315 Things is a platform that enables performance-based advertising for social commerce. The company's network of influencers helps brands reach their target audiences in an organic way.
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Independent Marketing ConsultantVarious Consulting Projects Jan 2012 - Oct 2012Independent Marketing ConsultantSourced unique consulting opportunities aimed at enhancing existing brands online and digital presence while developing up to date e-commerce practices when applicable.
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Sr. Account Executive, Consulting & Business DevelopmentAltus Marketing And Management Sep 2009 - Jul 2011Greater Boston AreaLeveraged business relationships and identified unmet business needs to source new clients for the Consulting, Communications, and Business Development divisions. Developed business insight and recommendations for relevant client industries. Generated new business in existing accounts by identifying up-sell opportunities. Led research, analysis and reporting of key industry trends for the agency’s top executives.
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Marketing And Sales InternshipNaismith Memorial Basketball Hall Of Fame May 2007 - Aug 2007Springfield, Massachusetts AreaAssisted in all Marketing and Sales aspects for ongoing and upcoming Hall of Fame projects including the Induction of the 2007 Basketball Hall of Fame class. -
Marketing AssistantBlackstone Medical May 2006 - Sep 2006Springfield, Massachusetts AreaAssisted in developing marketing tools for new products to unveil at trade shows, as well as developing optimal spending initiatives for attending trade shows that were over budget. Internship also included special project to the Vice President and Co-Founder that determined viability of unloading old inventory and price assessment of said inventory.
Will Lyons Skills
Will Lyons Education Details
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Management And Consumer Behavior -
Psychology Based Human Relations/Economics -
The Loomis Chaffee SchoolHigh School
Frequently Asked Questions about Will Lyons
What company does Will Lyons work for?
Will Lyons works for Company 4
What is Will Lyons's role at the current company?
Will Lyons's current role is Founder at Company 4.
What is Will Lyons's email address?
Will Lyons's email address is wj****@****ail.com
What schools did Will Lyons attend?
Will Lyons attended Worcester Polytechnic Institute, Connecticut College, The Loomis Chaffee School.
What skills is Will Lyons known for?
Will Lyons has skills like Marketing Strategy, Marketing, Customer Service, Sales, Microsoft Excel, Social Media, Marketing Communications, Social Networking, Digital Media, Business Development, Entrepreneurship, Strategic Planning.
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3gmail.com, ups.com, ups.com
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Will Lyons
Industry-Leading Data Scientist And Professional Sporting WagererNew York City Metropolitan Area -
Will Lyons
Greater Boston4tripadvisor.com, tripadvisor.com, enernoc.com, csuindustries.com6 +178180XXXXX
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Will Lyons
Systems Engineer At Ncr | Certified Kubernetes Admin (Cka) | Veterans Brg - Founder And Chair | Customer AdvocateCumming, Ga -
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