In this role, I lead all editorial operations, from creating and editing content to publishing captivating articles. My role involves managing a talented team of writers, editors, and contributors, guiding them with feedback and support to maintain a cohesive editorial voice and style. I work closely with advertising and marketing teams, collaborating on content campaigns that boost website traffic, enhance engagement, and drive revenue growth.• Successfully managed website redesign and host migration in January 2024 which has lead to a 4200% increase in readership and active users (per Google Analytics) from the previous year.• Forged and nurtured strategic partnerships with key industry players including Netflix, Prime Video, LiveNation, record labels, PR firms, and comic book publishers.• Amplified magazine's reach and influence with coverage of major artists including Taylor Swift and Bruce Springsteen.• Led and managed daily editorial and business operations of a digital pop culture magazine and achieved 6 million views to date.• Directed a diverse team of 50 writers, photographers, and podcasters, ensuring high-quality content production.• Spearheaded social media strategies resulting in a consistent 20% annual growth in audience engagement.• Established magazine as a reputable voice in pop culture commentary by contributing over 2000 stories in 15 years and currently hosting three podcasts.• Produced annual charity Christmas show in partnership with Asbury Park Boardwalk from 2016 to 2019, reinforcing community engagement.

While working over here, I oversee customer service operations, ensuring round-the-clock technical support through call centers to maintain exceptional service levels. In addition, I direct field operations spanning the Eastern seaboard and Midwest, focusing on nurturing corporate relationships with clients in higher education, senior living, and hospitality sectors. I orchestrate email marketing initiatives, crafting and distributing sales team email blasts for the company's MDU sales program, college streaming services and the company's two Bubbakoo's Burritos franchises.• Successfully relaunched the company's website, enhancing user experience and corporate branding.• Developed and executed a comprehensive email marketing strategy that increased engagement and supported sales initiatives.• Crafted and presented compelling proposals tailored to public universities, hospitals and senior communities leading to annual profit increases exceeding $10,000.• Manage the marketing and promotional emails for the company's MDU branch, two Bubbakoo's Burritos franchise in Southwest Florida and formerly their digital and linear TV series "The Small Business Network."

From 2015-2017: Wrote engaging and informative content for "Best Things to Do in New Jersey This Weekend, " "Weddings, Jersey Style, " and "Where to Eat This Month in NJ" columns to enrich cultural landscape of New Jersey. Brought back in 2024 to contribute to their Jersey’s Best magazine and website.• Achieved distinction of writing the top three most-read columns on ThePopBreak.com, reflecting a strong reader engagement and content popularity.• Authored over 2,000 articles, demonstrating prolific writing ability and subject-matter versatility.• Contributed quotable content used in multiple media kits, showcasing the impact and recognition of written work.October 2024-Current: Contributing writer for NJ Advance Media's "Jersey's Best" website and magazine.

• A contributor to the popular ranking website.

Managed and optimized website content to enhance user experience, increase organic traffic, and improve search engine rankings. Implemented content strategies aligned with business goals, including creating engaging blog posts, articles, and multimedia content to educate and attract target audiences. Led content development initiatives and managed the editorial calendar. Collaborated with the marketing and analytics teams to produce sales-driving content for insurance policies. Ensured daily publication of compelling stories.• Led a strategic website overhaul that yielded a significant 50% increase in web traffic within a few months.• Managed cross-functional teams, including freelance writers and social media staff, to deliver consistent, high-quality web content.• Launched NJ Teachers' Lounge, establishing a cornerstone platform for teacher engagement and resource sharing.

• Wrote user guides, packaging copy, and sell sheets on a freelance basis.

• Project manager for healthcare clients including: Independent Blue Cross/Blue Shield of Philadelphia, Emblem Health, YourCare Health Plan, University of Nebraska Medical Center, Hackensack University Medical Center at Pascak Valley, Driscoll Health Plan, Riverside Health, Arbor Health, and HealthCare Access Maryland.• Managed the redesign and relaunch of hometeamibx.com.• Supervised and executed in-arena sweepstakes for the Philadelphia 76ers.• Worked with clients to create the most effective text messaging for their subscribers.• Designed webpages for Hackensack University Medical Center at Pascack Valley.

• Part of a freelance team brought on to onboard content to the company's new SeaLand.com website.• Employed the content management system SiteCore to create and lay out content.

• Orchestrated design and distribution of a daily newsletter, reaching a subscriber base of 30,000, to enhance reader interaction. • Formulated and executed social media strategies that amplified subscription rates by 15% and bolstered website traffic by 20%.

Handle multiple freelance projects simultaneously to ensure timely delivery, quality standards, and client satisfaction while adhering to project budgets and deadlines. Interacted with clients, creative teams, and vendors to define project scopes, develop project plans, and monitor progress to achieve project objectives effectively.• Negotiated and secured verbal advertising agreements from major partners, including LiveNation and Madison Marquette. • Created engaging radio programs aimed at strengthening the brand's identity and building audience loyalty.• Contributed as a team member to the development and proof of concept phase of the company's "Radio Free Asbury" project, successfully achieved in September 2013.

• Recruited digital publications and websites to subscribe to PadSquad’s advertising platform.

• In charge of pagination, ad design, social media and web development for five newspapers including: The Monmouth, Middlesex & Ocean County Family Times, The Millstone Times and The Monmouth County Business to Business Newspaper.

• Generated an average annual income of $150,000 from ad sales, cultivating relationships with key corporate clients including Anheuser-Busch and TGI Fridays.• Increased mobile app subscriptions to 500 within first month of launch, demonstrating effective audience targeting and digital product management.• Produced over 200 articles annually, showcasing versatility and expertise in content creation.• Oversaw editorial operations for a prominent Jersey Shore lifestyle publication with a monthly circulation of 50,000.