Will Crocker Email & Phone Number

Santa Clara, California, Us

Recruited to advance the company’s position as an industry leader in Cloud-led, data-centric solutions. Built/led an 8-member sales/account management team serving large-scale on-premise and Cloud data centers, global system integrators, Fortune 500/global accounts in automotive, communications, financial services, healthcare, high-tech, and state/federal government.* Shifted business model to Software as a Service (SaaS) and Cloud, and built a $30M+ line of business over 6 years.* Positioned NetApp as a leader in optimizing data center speed, scale and agility, enterprise resources workloads and dynamic data accessibility across world-leading public and multi-cloud environments.* Identified/engaged with C-suite leaders to drive strategic decision-making and investments.* Realigned, upgraded and expanded talent. Led high-performance team in closing large, complex contracts generating $30M+ in annual revenue.* Aligned team to top 40 key accounts and high-growth markets, and captured new business with 44% of target account base in just 2 years.* Coached/mentored 2 new hire who achieved 200% of annual quotas, and grew business 30% over 2 years.* Drove exponential growth in the automotive, financial services and high-tech verticals, and forged long-standing business relationships.* Identified and captured the largest IT infrastructure contract in company history, a $38M+ deal.* Forged strategic partnerships with hyperscalers, cloud/multi-cloud solutions providers and SIs and enhanced customer-insight driven revenue opportunities.* Collaborated with Cloud software/service companies to develop virtual AI/machine-learning converged infrastructure platforms backed by NetApps Data as a Service (DaaS) security/management solutions.* Advanced adoption of Kubernetes ecosystem solutions backed by AI/machine learning to auto-scale large-scale data centers, optimize Cloud Native resources/workloads, and drove higher efficiency and cost savings.

Fort Lauderdale, Fl, Us

Joined a market-leader in SaaS, Cloud, virtualization and networking technology to drive IT transformation among enterprise accounts across the Southwest. Led a lengthy sales cycle to drive technology solutions deeper and wider across ~30 enterprise accounts. * Structured and closed multi-year ~$20M in contracts across the energy, healthcare and transportation sectors.* Converted ~60% of target accounts to SaaS/Cloud by creating and presenting ROI-based value propositions.

Tinton Falls, Nj, Us

Recruited to join the sales team of a publicly traded software company and leader in cyber resilience IT infrastructure, and AI-driven analytics and automation. Drove new business development and competitive displacement against major market players across 3 Southwestern states (TX, OK, AR). Led a combination of direct sales to enterprise accounts and partner relationships across the mid-enterprise vertical.* Drove excitement among partners for new, modern software platform that improved efficiency in managing information assets, and saved customers both time and money over legacy solutions.* Grew sales 15% over 2 years by positioning the business as a value-added technology partner.* Secured 18 new enterprise accounts and captured 15 competitive take-out wins by forging trust-based relationships with CIOs and CFOs across the banking/financial services, oil/gas and other enterprise accounts.* Rebuilt customer and partner relationships through commitment to customer service excellence, including regular communications, engagement, and results-oriented solutions for ever-changing data security needs.

Palo Alto, Ca, Us

Served as a key member of HP’s $4B storage technology business specializing in hardware, software, services and support. Drove new business development among strategic enterprise accounts in the healthcare, oil/gas, retail sectors, and accelerated sales through business partners/resellers across the small / mid-size business (SMB) vertical. * Closed high-profile, multi-million dollar contracts with key customers, and grew sales from $20M to $36M over 2 years in a tough economically, challenged market.* Exceeded annual sales quotas YOY through expertise in customer relationship development, and a combination of new business development and upselling/cross-selling.* Partnered with 5 reseller partners to develop mutually beneficial strategic growth plans and performance objectives. Grew business 29% and exceeded sales quota by 144%.* Led joint sales calls and customer presentations with key partners, culminating in 8 major contracts valued at $8M.* Secured product placement at 5 partner centers of excellence/demonstration sites, and developed/led sales, technical and implementation training to elevate subject matter expertise for a portfolio of HP solutions.* Successfully marketed a newly acquired product line and increased sales 20%.

Palo Alto, Ca, Us

* Joined the software division of a $10B+ diversified hardware, software and IT services company to drive the sale of virtual/secure global desktop solutions (now virtualization and data security).* Closed major contracts with education, healthcare and state/local government accounts across the US. Grew sales 43% in 1 year.* Drove new business development for StorageTek, a next gen storage solutions for a $2B data storage / information lifecycle management technology company acquired by Sun in 2005.* Built a portfolio of 15+ mid-size to enterprise accounts, and OEM and channel partners, and won regional awards for sales performance.

* Honed solution selling and customer relationship management skills marketing IT services/systems integration solutions to key accounts across Texas.* Returned to the company in 2001 to lead the start-up and early-stage growth of a newly created storage solutions business.

Hopkinton, Ma, Us

* Marketed best-in-class hardware, software and services to state/local government, education and corporate accounts across Texas for EMC Corporation (acquired by Dell in 2016).* Contributed to EMC’s rapid growth into a $9B market-leading data storage company.