Will Gibson Email & Phone Number

Newcastle Upon Tyne, Gb

Newcastle Upon Tyne, England, United Kingdom

• Leading all global sales and marketing teams and activities • Providing strategic direction for Maplewave’s global positioning and story * Established a world class Customer Success ethos with tangible & measurable NPS & CSAT results• Engineering Maplewave’s processes to better support global sales efforts in existing and future customers • Working with a matrix system of peers, colleagues, direct reports, and remote teams, across time-zones spanning from North America to Australia • Leading Maplewave’s Amplifier Consulting division – a best-of-breed consumer telco consulting service specialising in omnichannel strategies – to help telcos prepare for the future • Active speaker and keynote presenter at physical and virtual events • Blogger, vlogger, and thought leader in telecoms, sales, and marketing

Newcastle Upon Tyne, United Kingdom

• Lead all Marketing and Amplifier Consulting activities • Work with telcos to uncover a unified view of the truth through immersive consulting experiences• Implement short-term and long-term transformation projects to help telcos boost their retail performance • Advise and implement solutions to help telcos overcome pain-points such as, customer experience, path to purchase, inventory management, and multi-channel insights

U.K. Base - Global Reach

• Focused consultancy transforming businesses in all retail sectors globally• Current active projects in 9 (7 Telco, 2 Retail) countries worldwide • Partnerships with multiple delivery agencies including, design, brand, systems and retail tech, training, construction and prototyping• Quick win engagements and full transformations >1year

Miami Office, Caribbean, Panama, Bahamas

• Created a new Go-to-Market structure and process, including a region wide agency and sub-vendor network to increase speed and executional ability• Completed roll-out of unified FLOW brand across region, 15 markets rebranding from LIME/legacy Flow, on time and within budget• Huge shift onto digital platforms and social, with improvements being executed in web and on ROI from social metrics• Major campaign planning process overhauled with Indian Premier League, Rio 2016 Olympics and Premier League Football 16/17 • Restructuring and revitalising team structure internally and externally• Shaped and re-forecast 2016/17 budget to reflect digital focus

Miami Office, Caribbean, Panama, Bahamas

• Successfully led the retail sector across three brands - BTC Bahamas, C&W Panama + Flow Caribbean, revolutionising retail strategy for 250 stores across the group• Transformed retail culture from payment collection & service to sales & experience centric• Achieved and oversaw sales of 250 stores c.$50M p/a – responsible for an annual development budget of $10M p/a• Devised and implemented a full new store design concept - from 250m2 flagship to a 10m2 kiosk store• Overhauled all retail systems including full POS replacement, cutting transaction times by 70% and controlling aged stock - down to <50 days from >140 - a multiple million $ saving.• Introduced bill payment kiosks to market - 1st company in Caribbean to roll out unattended BillPay• Moved retail Net Promoter Score from -24 to +20 in 12 months in newly refitted stores, and from -24 to zero in legacy• Introduced accessories into all stores via a consignment model - previously zero sold by the Group - now approaching $4 attach rate toward an initial target of $6.• Implemented a bespoke career path training suite for 1000 staff, blending learner led workbooks/classroom/e-learning• Quadrupled the amount of active training sessions given in 1 year - measured compliance and knowledge retention• Multiple projects delivered; q management, footfall, kiosks, digital marketing experience, tablet catalog app

Singapore, Jakarta, Delhi, Mumbai, Bangkok, Kuala Lumpur, Manila, Sydney

• Led 10 regional and country teams in Asia-Pacific (Singapore Base) towards world class retail execution, via a variety of retail channels from furniture deployment to SIS to BlackBerry branded stores. • Managed over 50 retail key accounts in APAC markets, running QBR reviews and realising business goals by leveraging solid relationships.• Worked across Asia-Pacific to ensure retail in all markets was driving our sell-out and ROI goals, creating annual and quarterly strategies, and guiding on-ground teams via effective project management and reviews.• Directly led 6 agencies of Field Sales & Marketing teams from India to Australia (6500 staff) in all the APAC markets, delivering $4m+ cost savings from a budget of $25m+ and efficiency increases of 25%. • Headed up BlackBerry Sales Training for APAC - Leading 3 training managers and over 60 trainers across all channels including enterprise & carrier delivering over 70,000 unique training sessions every quarter.• Completed BlackBerry retail design project – full RFP with a cross functional global team, resulting in full conceptual - creation, flagship store/kiosk/furniture solutions all complete• Moved India Field Marketing Team from 4 vendors to 1, cutting cost by $3m p/a resulting in a more effective structure delivering a 20% reduction in COA with no loss in sales volume.• Retail Sales Cycle "Wow... Sell!" created and deployed - >15% increase in sales in stores across deployed markets.

Global

• Delivered Retail & Distribution consultancy to Vodafone's worldwide Global Partner Markets – 7500 sites, 44 countries• Given an open remit to develop and expand offering globally – working with account managers to sell the proposition• Achieved a personal Partner Delight target of 6.6/10 through external surveys – above company average of 6.1• Created >€40M value for partners in c.30 months• Guided MTS Russia towards 3,500 pops in 2 years from 300 base, with a new experiential design, and moved OpCo from #3 market share to #1 in 24 months.• Completed projects in Russia (x3), Chile, Ukraine and Azerbaijan, Dubai, Malaysia and Cambodia, with assistance given to Kenya, Armenia, and Austria.• Generated a turnover of over €20m in 30 months from zero base – offering grown into a full department

Moscow, Russian Federation

• Strategic guidance given to C-Level stakeholders, with operational implementation supervised from functional teams;• New store design portfolio created (Flagship, Mall, Street, Kiosk, Metro)• Channel Strategy overhauled • Franchising concept overhauled with growth >20% across all stores• Terminals strategy overhauled in store - now selling >20% of the market• Customer Journeys revamped & aligned to new sales training• Retail marketing processes overhauled and aligned to new terminals strategy• Alternative channels - strategy fully realized and channels operational inc SIS/Big Box/Rural Van

United Kingdom

• Responsible for 14-23 Stores in the North East of England • Sales achievement of c.£24M p/aTeam Building, Recruitment and Development• Major Performance Improvement - Region Recognized as one of the UK's Best.• Re-Energised Management Team with 15 Stores Changing Manager.• Only UK Region to Average 80%+ Mystery Shop Score 2008• UK Record Employee Engagement Score of 81.1% achieved Sept 08 (for any business unit.)• Top of UK in Customer Experience KPI 2008• Appointed Vodafone UK Legend November 2008

United Kingdom

• Responsible for 21 Stores in the North East through South Tyne into Tees Valley• Sales achievement of c.£5M p/a, full P+L Accountability • Won Rental Pass Sales Incentive for company-1st prize luxury New Zealand Holiday• Won "District of The Year" in 2005 with a £1,000 team prize.• Re-Energised District with minimal impact/change on Management team• Consistently top of Region ranking report based on key KPIs.