William Cross Email & Phone Number

Nashville Tennessee

Greensboro--Winston-Salem--High Point Area

Venlo Netherlands

Senior Sales Director, relocated to Europe at the request of the CEO of Office Depot EU to replicate the Austin, Texas model on a contract basis. Responsible for the start-up and optimization of a 90-person multinational Sales Organization generating 150m Euros in sales. Lead the design and implementation of an upgraded Salesforce.com Customer Relationship Management (CRM) system, developed and rolled out Sales Training and Coaching Programs, established Metrics/Key Performance Indicators (KPIs) and data analytics to strategically position the Inside Sales organization to increase annual sales and achieve business goals.

Venlo Netherlands

Austin Texas

Sales Operations: Responsible for the start-up and optimization of a 450-person World Class International Sales Organization. Designed, developed and implemented Training programs for Sales Operations, Sales Managers, Sales Representatives, Process and Compliance. Lead the implementation of a company-wide Salesforce.com Customer Relationship Management (CRM) system including customer selection, deployment and contact strategy, IT support, vendor engagement and operational analytics. Lead the migration and integration of the Office Max Sales team from Oklahoma to Texas. Lead the redeployment of the Inside Sales Team in Ottawa, Canada.

Boca Raton Fl

Lead a team of 250 employees and managed the network of 7 Sales Centers resulting in 250m in annual revenues. Engaged and collaborated closely with Field Management to develop effective contact strategies.