William Poon Email & Phone Number

Newport Beach, California, United States

Newport Beach, California, United States

Irvine, California, United States

• Integrated a new business model to accommodate the COVID-19 environment for the UCI Esports Arena, and worked closely with the sponsors to enhance and better align marketing initiatives for both parties.
• Developed a tiered-revenue model that transitioned a mainly offline-revenue sourced organization to include online offerings that worked in a “work-from-home” setting.
• Created and executed quarterly marketing plans for sponsors that included social media development, earned media impressions, event marketing, and product placements.

• Assessed the viability of a new marketing mix console that would be utilized by CPG companies to aid in media planning and budget allocation across trade, advertising, consumer promotions, and digital media.
• Led a group of MBA students to develop “artifacts” for SAP’s approach to product management, including the As-Is-Journey, User Map, JBTD, and To-Be-Journey, in order to better understand and validate the user.
• Developed an interview guide and led interviews with Brand Directors, Brand Managers, and Account Executives within Forbes 1000 CPG companies to aid artifact creation.

Irvine, California, United States

Developed a pilot-program study for SCE to help better facilitate their customers' transition towards newer sources of energy in response to California's 2045 initiative for carbon neutrality. The study generated through primary research and interviews amongst top companies in their respective industries consisted of in-depth analysis on different.

Master Of Business Administration - Mba

CMU Tepper Tech Innovation Challenge: Intuit Product Management - Finalist UCI New Venture Competition: Two Time Semi-Finalist (2020.

Bachelor Of Business Administration (B.B.A.), Marketing

Magna Cum Laude