William Roll Email & Phone Number

Washington, Dc, Us

Los Angeles, California, Us

Los Angeles, California, Us

Mclean, Va, Us

Mclean, Va, Us

• Perform analysis and forecasting of multi-channel mass media marketing campaigns, assessing their impact on our Consumer Bank deposit growth and brand awareness• Oversight of advertising measurement plan leveraging media mix modeling, multi-touch attribution modeling, and brand health survey results in collaboration with cross-functional teams to analyze advertising launch in August of 2018• Assisted in business case development of a $150M national advertising investment for executive and board review, as well as ongoing annual board of director business strategic outlook presentations

Mclean, Va, Us

- Analyze financial results of promotional finance retail partners within the Partnership Card business and communicate business insights to senior leadership- Develop forecasting models that incorporate partner strategic direction and economic trends to support budgeting process and to drive business decisions- Acted as the primary finance POC with the business supporting the partnership relationship. - Oversaw the broader team forecasting initiative streamlining the interest environment stress testing process

Mclean, Va, Us

- Managed direct operating expenses, including ownership of forecasting and variance analysis of a $500M portfolio that exceeded budget expectations- Oversaw Capital One’s FDIC Assessment forecasts and line of business allocations

Performed research and marketing for exofab™, a startup company that manufactures and sells phone cases in both the U.S and Europe. Performed research for presentations with retailers such as Target and Nordstrom. Responsibilities included researching and making proposals on internet marketing programs and successful grassroots outreach to writers and celebrity partners. Conducted Inventory control and back-office management of our website and amazon seller’s page.