William Shoemaker Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Berlin, Deutschland, De

- Developed and managed daily social media content across three distinct platforms, ensuring consistent brand voice and tone- Oversaw social media community management by actively engaging with users—liking, responding, and categorizing interactions to foster a positive online presence- Produced long-form content through close collaboration with product specialists and freelancersCoordinated seven press releases resulting in coverage across 132 press clippings.- Directed the collaboration with an external design firm to develop and deliver impactful event branding materials- Led an internal initiative to facilitate access to media publications, streamlining information dissemination and enhancing team resources

Ames, Iowa, Us

- Increased newsletter opens and engagement by 45% by optimizing branding, copy, and audience send lists.- Increased new users by 152% and daily opens by 573% through branding, content, and UX improvements to our partner portal.- Worked cross-functionally with Marketing and Sales to develop a permanent partner-centric go-to-market methodology- Designed effective internal communication strategies and channels to improve organizational transparency and ensure alignment with corporate goals and values- Improved event attendance by 41% by coordinating external town hall meetings, webinars, and in-person events- Led the restructuring of 700+ partner accounts in Salesforce to improve operational efficiency and reduce quarterly and annual reporting time by 50%

Ames, Iowa, Us

- Reduced lead processing times by 80% and effectively eliminated the pre-existing lead backlog by implementing a lead management strategy- Developed Salesforce Reports and Dashboards for decision-making by executive leadership- Coordinated email campaigns on behalf of alliance directors to target prospective leads and engage with otherwise overlooked opportunities- Compiled and presented lead metrics from partner events for executive leadership- Developed and managed an internal Highspot page to house all partner sales information

Ames, Iowa, Us

- Completely reimagined social media strategy and implemented a stringent posting regimen.- Managed social media posts to promote our brand across Instagram, Facebook, and Twitter.- Inputted job creation data for government research purposes.- Spearheaded the creation and distribution of monthly newsletters to various government entities.

Lincoln, Ne, Us

- Revised and expanded website SEO tags to optimize Google search rankings and increase website traffic- Completed 2-3 SEO keyword-rich blog posts per week to increase traffic to the website- Copy-edited articles, social posts, and SEO submitted from across the Marketing team

Ames, Iowa, Us

- Built rapport with customers by asking questions and directing them to appropriate products.- Kept shelves fully stocked and neatly organized at all times.- Answered phone calls and provided appropriate and friendly service to customers.

Bachelor Of Science - Bs, Buisness: Marketing & Branding

Drafting/Design Engineering Technologies/Technicians