Delivering hard working insights that shape strategy and change thinkingMaking people excited & intrigued by data

• Responsible for creating and putting in place all analyses for the record label side of the business in Europe, from campaign impacts to the evolution of the digital market.• Selection and implementation of new software for artist reporting within a cross-functional international team.• Review & validation of deals / contracts for all artist label signings in Europe.• Managing a team of 3.

Responsible for forecasts and analyses of the French digital market, working in coordination with the central digital team based in New YorkCreation and management of KPIs aiding senior management decision making (ie analysis of retention rates, numbers of new subscribers, number of streams per user, playlist market share, etc.)Construction of a suite of reports on the digital market and the performance of Sony, presented monthly to different internal departments, adapted to each audienceResponsible for analysing consolidated financial results of Sony Music France Ltd presented to the CEO

Creation and co-management of a small Artist Management company ‘Frank Management’.Management of two emerging artists covering all aspects of their development, from driving commercial opportunities to the creative direction of their work

Head of the analyst team overseeing the budget, financial forecasts and KPI reports for the UK and IrelandProject management:Establishing new standards for the production of analytical reports presented to the Board of Directors every monthCreation of detailed investment plans over five years of all potential acquisitions of the companyReview of business opportunities between artists and external partners

Monthly financial & KPI analysis for the 20 magazine titles published by the companyManagement of a number of diverse analytical projects

Bookkeeping and profitability analysis of each project. The company specializes in the creation of holographic projections for artists

• Extensive training in analytics and market research methodology, with subsequent assessments. The assessments included two sizeable presentations, a written exam and a practical exam.• In between the assessments, I gave support to various Nielsen Account teams, including GlaxoSmithKline, Unilever and Marks & Spencer.• Analysing/calculating market data and subsequently delivering insights and recommendations to the client, through presentations & reports.• Quantifying financial opportunities for clients.• Ad-hoc analyses of retailer’s / product’s financial performance• Developing relationships and establishing myself as the client’s day-to-day contact.