William Castro Email & Phone Number

Remote

✅ Planejamento de campanhas envolvendo redes sociais e réguas de comunicação (e-mail);✅ Direcionamento para time de criação (desenvolvimento de briefing);✅ Consultoria de Marketing em geral (eventos, mídia, inbound, etc) diretamente com o tomador de decisão da LexisNexis® Risk SolutionsA LexisNexis® Risk Solutions usa dados e Analytics para ajudar empresas a tomar decisões mais rápidas e informadas, gerenciando riscos como fraude, roubo de identidade e crimes financeiros. Com mais de 40 anos de inovação, oferece soluções precisas e seguras para proteger dados privados e garantir conformidade regulatória, ajudando organizações a enfrentar desafios e promover segurança na sociedade.

Remote

✅ Responsible, together with the sector manager, for structuring the marketing department;✅ Responsible for creating workflows and processes for the department;✅ Developing team development processes, in conjunction with the sector manager;✅ Developing studies and gathering information related to the company and each of the main areas of operation of the company in order to obtain insights to be worked on over time;✅ Strategic and tactical planning of campaigns focused on generating demand for the commercial team of each of Bernhoeft's main areas of operation;✅ Strategic campaign planning focused on awareness;✅ Developing Personas;✅ Determining ICP;✅ Creating buying journeys;✅ Defining criteria for lead qualification;✅ Structuring an ABM (Account Based Marketing) project for the company's three main business areas;✅ Managing a team of 4 people (1 media, 1 BI, and 2 writers);✅ Managing partner agencies;✅ Defining KPIs and metrics for campaign tracking;✅ Managing budget;✅ Managing team demands.

Remote

Remote

✅ Account Based Marketing and B2B Strategic Planning Analyst at Quod✅ Development and implementation of ABM - account based marketing (1:few and 1:many) strategies;✅ Development of comprehensive strategic marketing and communication plans (with a digital focus) including well-structured analyses and research, building a clear storytelling framework for the entire team and client;✅ End-to-end campaign development - from awareness to conversion (on and off);✅ Selection, communication, and management of third-party vendors;✅ Management of the in-house creative team in conjunction with the CSM;✅ Development of briefings for campaign development, creative pieces, and other collateral - for both the in-house team and third-party vendors;✅ Development of relationship nurturing processes (email, WhatsApp, and SMS);✅ Liaison with decision-makers;✅ Monitoring and analysis of data with the BI and Media teams;✅ Presentation of research and projects to clients, internal teams, and third parties.Dedicated to Quodwww.quod.com.brBetween February and September, 2020 leads were generated through performance campaigns, rich content, and events (both in-person and online) focused on accounts selected by the company - ABM 1:few + 1:many. Of this total, 1503 were considered opportunities by Quod.

Remote

✅ Development and monitoring of the beginning of ABM strategy for Quod;✅ Development of communication strategic plan focused on influencers for BIMBO in partnership with Hellmann's;✅ Development of communication strategic plan for AES Brasil - ABM focus;✅ Development of communication strategic plan for Steck.

Hybrid

✅Development of in-depth communication and marketing strategic planning (on and off) including well-structured analysis and research, building a storytelling with clear directions for the entire team and client;✅Development of end-to-end campaigns - from awareness to conversion (on and off);✅Development and monitoring of content strategic planning for blogs and digital channels (social media - always on);✅Selection, hiring, and management of third-party vendors;✅Management of an internal creative team in conjunction with the CSM;✅Direction, monitoring, and review of content according to the brand strategy for the Creative team;✅Development of creative briefs and insights for campaign development - for internal and third-party teams;✅Development of relationship flows (email, WhatsApp, and SMS) - inbound;✅Validation of developed content for blogs and digital channels (always on);✅Validation, correction, and guidance on SEO best practices and techniques for developing Quod's blog articles;✅Analysis of the client's and competitors' online presence and communication (Macro and Micro Environment Diagnosis - on and off);✅Market research, target audience research, competition research, trend research, new technologies and cultures research;✅Interface with decision-makers;✅Monitoring and analysis of reports with the BI and Media teams;✅Presentation of research and projects to clients, internal teams, and third parties.Dedicated to Quodwww.quod.com.brwww.quod.com.br/lp/oqvoceprecisaThere were more than 8,000 sales of Quod Consulta (Credit Analysis) in the digital environment with perennial and seasonal campaigns.I also assisted in specific projects for other brands: Concha Y Toro (Cassillero del Diablo, Marques de Casa Concha, and Don Melchor), Setin Incorporadora, Volvo Caminhões, General Electric (GE), Supervisão, Vivenda do Camarão, Steck, Oscar Calçados, Sterilair, and BIMBO Brasil.

Remote

✅Development of tactical and strategic planning to generate demand for B2B companies.Accounts: Lenovo ISG (Infrastructure and data center), Zoop (Payments and BaaS) and Trend Micro (Enterprise cybersecurity).

Brazil

✅Internal traffic management;✅Campaign planning;✅Content planning for social media and blog.Main brands served: Pisovale, Dokar Veículos, Colégio Planck, and Get It Academy

Brazil

✅Package design;✅Social media content creation;✅Campaign development and planning;✅Brand design.Main brands served: PHC - Personal Health Care, Affagio, Wolters Kluwer, Univap, and Grupo JSL (Ford Avante, Fiat Ponto, and Original VW).

Brazil

Brazil

✅Handling accounts related to landline services;✅Conducting customer satisfaction surveys for Vivo TV services.

Graduate Course, Strategic Marketing, 9,7

Bachelor’S Degree, Advertising And Marketing, 10